Contact Information: For more information, contact: Pia Reinhold 314-378-0291
Latin GRAMMY(R) Nominated Artists Camila and Elvis Crespo Write and Record Their Longest Songs Ever
Songs to Be Featured in New Energizer Ad Campaign to Debut During Latin GRAMMY Awards
| Source: Energizer
ST LOUIS, MO--(Marketwire - November 6, 2007) - The Energizer Bunny® is beating his drum to
a new beat. Latin GRAMMY® nominated artists Camila and Elvis Crespo have
written and recorded their longest song ever, in collaboration with
Energizer.
The artists' new songs are available for free download on Monday, November
5 on www.sigueysigue.com and are featured as part of the new Musica Que
Sigue y Sigue campaign that will be unveiled in new advertising spots
airing during the Latin GRAMMY Awards broadcast on November 8th. Inspired
by the long-lasting power of the Energizer® batteries, Elvis Crespo wrote
and recorded "Esto No Para," a merengue tune, while Camila wrote and
recorded the ballad "Amor Eterno."
Both artists are nominated for 2007 Latin GRAMMY Awards. Camila is
nominated for the Song of the Year award for their hit song "Todo Cambio,"
while Elvis Crespo is nominated for the Best Merengue Album award, for his
album "Regreso El Jefe." The awards will be held at the Mandalay Bay
Events Center in Las Vegas on November 8th and will air live on Univision.
Sigueysigue.com offers behind the scenes video footage of when the ads were
filmed in Mexico City, and features interviews with the artists and new
interactive online games. Also, visitors to the site are encouraged to
help write the longest song ever by submitting video footage of themselves
singing lyrics they wrote to the tune available on the web site.
"We are excited about Elvis Crespo and Camila collaborating with us to
write and record their longest song and appear in our latest advertising
campaign. Like the Energizer Bunny, both of these outstanding artists are
filled with never-quit spirit and their new songs reflect their energetic
attitude," said Betsy Laakko, Director of Marketing for Energizer.
The Musica Que Sigue y Sigue advertising campaign, created by Grupo
Gallegos, highlights what happens when you cross Camila and Elvis Crespo
with the Energizer Bunny. New 15 second spots will air during the live
broadcast of the Latin GRAMMY Awards and feature the two new songs.
Energizer Holdings, Inc. (NYSE : ENR ), www.energizer.com, headquartered in
St. Louis, Missouri, is one of the world's largest manufacturers of primary
batteries, battery-powered devices and flashlights. Energizer, a global
leader in the dynamic business of providing portable power geared toward
the new digital age, offers a full portfolio of products including the
Energizer® MAX® premium alkaline brand; Energizer® e2® Lithium®
and Energizer® e2® Titanium Technology® performance brands; Nickel
Metal Hydride (NiMH) Rechargeable batteries and chargers.
The Energizer® product line also includes specialty batteries for hearing
aids, health and fitness devices, as well as for keyless remote entry
systems, watches and other uses. Through its flashlight and lighting
products unit, Energizer helps bring consumer insight and innovation to
these important household devices. Energizer continues its role as a
technology leader as it launches Energizer® Energi To Go®, portable
battery-driven power packs for cell phones, portable games and audio
devices.