SOURCE: Latinos of Distinction

September 27, 2007 21:39 ET

Latinos of Distinction Awards Dinner and Presentation Honoring Legendary Trini Lopez, Friday, October 19th, 2007, Ontario Convention Center, Ontario, CA

ONTARIO, CA--(Marketwire - September 27, 2007) - Nosotros Inc. is pleased to announce that State Farm Insurance will be this year's Presenting Sponsor for the First Annual Latinos of Distinction Awards Dinner and Presentation. The event will be held on Friday, October 19th, 2007, at the Ontario Convention Center located in the City of Ontario, California.

The celebration will begin with a VIP pre-event reception beginning at 6 pm with the dinner and awards presentation immediately following at 7 pm. Mayor Paul Leon of Ontario will be on hand to formally welcome and greet those in attendance, there will be a video message from Assemblyman Anthony Adams expressing his support of the "Latinos of Distinction" event.

Trini Lopez, the legendary singer, actor and songwriter, will be present to receive the special Lifetime Entertainment Achievement Award. Trini is best known for his hit songs "If I Had a Hammer," "Lemon Tree" and "La Bamba," among many others. He also appeared in several motion pictures including "The Dirty Dozen." Also in attendance as a co-emcee will be the Emmy Award Nominated actress Lupe Ontiveros. Lupe is one of the most versatile actresses in film, stage and television. Some of her credits include "Selena," "El Norte," "As Good As it Gets" and "Desperate Housewives," just to name a few. In addition, Actor Mike Gomez, who co-starred in "El Norte," "The Border," "Heartbreak Ridge," "Hunter" (as Chief of Police), among others, has agreed to attend in support the Latinos of Distinction and his good friends Trini and Lupe.

"We thank State Farm and Robert Villegas for believing in this much needed event in the Inland Empire by being our presenting sponsor," says Jerry Velasco, President of Nosotros Inc. "This partnership helps to broaden and further promote the efforts of Ricardo Montalbán, who serves as Nosotros Founder/Chairman of the Board. The mission of Nosotros Inc. is to help expose more children to the performing arts, offering theatre and entertainment activities in Hollywood, and provides guidance, coaching, mentoring, and workshops from Latino artists who generously donate their time to aspiring artists."

Robert Villegas, Public Affairs Specialist for State Farm, says, "We are committed to providing savings and the best service to our policy holders, and we invite everyone in the Inland Empire to join with us in celebrating the wonderful contributions that the winners have made to the community." Villegas added, "We are happy and proud to have the opportunity to join our friends and neighbors in Riverside and San Bernardino counties in celebrating Latino culture and community at this great event."

The Press Enterprise/La Prensa Inland Empire Media Company has partnered with Nosotros Inc. to present the first annual Latinos of Distinction Awards Dinner and Presentation. The event will recognize local leaders who have contributed greatly to the Inland Empire Latino community. Nosotros Inc. is a non-profit organization founded by Chairman Ricardo Montalbán in 1970 dedicated to improving the presence and image of Latinos in the film industry both in front of and behind the cameras. Proceeds from this year's event will be used to underwrite some of the many educational programs that Nosotros provides to the performing arts community, which will include the Inland Empire.

Frank Escobedo, associate publisher for La Prensa, states, "The timing was right on our 10-year anniversary for Fiesta de la Familia, to establish an event recognizing some of our top Latinos in the region surrounded by Familia; Nosotros was a natural fit for our support of the performing arts and music of Fiesta de La Familia."

CEO Suzanna "Suzie" Colón, whose firm The Strategic Approach was instrumental in bringing all the parties together and architecting the event, states, "This is a big step to help bring more attention and recognition to Latinos in the performing arts and do it with a great organization and a committed corporate sponsor such as State Farm, all the while recognizing the contributions and efforts for business and individual accomplishment. The response to the event has been very supportive, with sponsors as Wilshire Advertising, American Mortgage, and others coming on board every day."

Nomination forms for recognition are currently available for download from the event's Web site at Sponsorships are also available at many different levels and are open to all local businesses and individuals wishing to participate. Sponsorship levels and information may be downloaded at Dinner tickets are $80 per couple and $50 individual prior to October 13, 2007, $75 per person after the cutoff date.

For more information please contact Suzie Colón at (909) 463-7285 or via email at

About the Press-Enterprise Company

The Press-Enterprise Company, a Riverside-based subsidiary of Belo Corp., is a multimedia company serving Inland Southern California. The Company publishes news and information in print and online via The Press-Enterprise, the region's largest daily newspaper with 185,000 daily circulation;, the region's largest local online Web site; and, more than thirty micro-local community-based Web sites. Other print and online products include: The Business Press, a weekly business journal; La Prensa and El D, weekly Spanish-language newspapers serving the region's diverse Hispanic community; and, the advertising publications PE-cars, PE-homes, PE-WOW, PE-jobs and Savings Express.

About Belo

Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates six cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Día in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.

About State Farm®

State Farm® insures more cars than any other insurer in North America and is the leading U.S. home insurer. State Farm's 17,000 agents and 68,000 employees serve nearly 75 million auto, fire, life and health policies in the United States and Canada, and more than 1.6 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. For more information, please visit® or in Canada.™

Robert Villegas
Public Affairs Specialist
State Farm Insurance
CA Public Affairs
200 Corporate Pointe, Suite 200
Culver City, CA 90230

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