Latitude Digital Marketing Limited

March 29, 2010 08:07 ET

Latitude Retains bet365 on Eve of World Cup

LONDON, UNITED KINGDOM--(Marketwire - March 29, 2010) - Latitude Digital Marketing Limited has re-signed bet365 with a seven-figure deal, just as World Cup fever gets underway.

Latitude will promote bet365's Sportsbook, Casino, Poker, Bingo and Games products through PPC. Integration between bet365's significant above-the-line TV activity with search marketing, through mapping the impact of large TV campaigns on clicks and impressions on the search engines, is a vital element of the digital marketing agency's brief.

Commenting on the retention Alex Hoye, chief executive officer of Latitude said: "bet365 is one of our most successful clients. Our four-year relationship demonstrates the value we continue to add to their business and we look forward to maximising their TV advertising campaigns with online activity during South Africa 2010 and beyond."

Matthew Glazier, Marketing Manager of bet365 added: "Latitude has consistently addressed the needs of our business. We are pleased to expand our relationship with this PPC campaign, which is an integral part of our communications strategy around key sporting events.

"Latitude has delivered high impact digital marketing campaigns that complement our offline messaging and ensure our prominent online presence is maintained in a highly competitive market. It is this attention to detail and focus on performance that made choosing to extend our working relationship an easy decision."

Latitude operates 150 campaigns in 47 counties, offering a range of digital marketing services including; search engine optimisation (SEO), pay per click, conversion analytics, social media optimisation, online display advertising and affiliate management.

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