SOURCE: Polycom, Inc.

Polycom, Inc.

February 09, 2010 08:30 ET

Law Firm Perkins Coie Eliminates Distance Barriers, Improves Client Service, Enhances Productivity and Impacts the Bottom Line Using the Polycom CX5000

International Law Firm Uses Video Conferencing Solution From Polycom to Connect 15 Offices Consisting of More Than 700 Attorneys Based in the U.S. and China

SEATTLE, WA and PLEASANTON, CA--(Marketwire - February 9, 2010) - Perkins Coie is an international law firm that represents companies across a wide range of industries and stages of growth, from start-ups to FORTUNE 100 corporations. As a world-class legal service provider dedicated to uncompromising integrity and quality, one of the law firm's core principles is teamwork. But in a highly dispersed, international organization, collaboration often required a lot of travel. Recently however, Perkins Coie upped the ante on its teamwork initiative by deploying a companywide visual communication solution from Polycom, Inc. (NASDAQ: PLCM).

A major competitive advantage for Perkins Coie is the ability to leverage any of its 700 attorneys, regardless of physical location, to build the very best team for each individual client. For example, its Fortune 100 client service teams comprise lawyers from a large number of the firm's many practice areas, resulting in a team with members located hundreds or even thousands of miles away from one another.

As part of its collaborative culture, the law firm's attorneys use Microsoft® Live Meeting to conduct conference calls. While Live Meeting enabled real-time interactive meetings, the tool lacked the face-to-face communication achieved during in-person meetings. So when Polycom launched the Polycom CX5000 Unified Conference Station as part of its line of unified communications (UC) solutions for Microsoft Live Meeting and Microsoft Office Communications Server 2007, the Perkins Coie team saw an immediate opportunity to add visual communications to those meetings.

"While our offices are in near constant communication, this has always been accomplished through traditional conference calls or travel," said Michael Chase, HR & CR Project Manager at Perkins Coie. "We knew a requirement for making this video network effective was to include all of our offices, no matter how big or small, in the roll out, and the CX5000 provided such a cost-effective and easy-to-use solution, it made perfect sense."

Chase gave the CX5000 a trial run and found it to be intuitive with the added benefit of portability. As a result, he quickly and seamlessly integrated 17 units into the Perkins Coie infrastructure, deploying at least one CX5000 at each of the firm's offices in the United States and China. The CX5000 systems are being used on a regular basis for practice group meetings, committee meetings, client meetings, interviews, and special events like virtual retreats.

"There are a lot of consumer-grade video solutions out there, but we needed a business quality solution, one that our systems department was comfortable with from a security and reliability perspective," added Chase. "Polycom has the quality a business needs and the portability as well."

Immediate ROI

For Perkins Coie, enhanced collaboration is the true measure of return on its video investment. Chase also characterizes dollar-figure ROI as immediate, recounting a single meeting that linked 70 Business Practice Group attorneys in five different offices over video. "The travel costs we saved on that meeting alone easily covered what we spent on the video equipment," he said.

In addition, a meeting of all 300 Perkins Coie partners that is usually held in person has been planned for video. "With the soft economy and travel costs, it made so much sense to hold the annual partner meeting via video," explained Chase.

Perkins Coie partners have also started using the video systems for interviewing. Given the positive results, Chase expects that to be a popular application moving forward.

Chase said the implementation has been so successful internally, that Perkins Coie clients are now reaping the rewards of the video deployment -- both in terms of better communication and cost savings. Recently, a client and attorney in the Seattle office were able to connect over video with the client's financial advisor located in Chicago. Chase estimates the client saved $1,000 in travel costs by not having to fly the expert to Seattle for the meeting.

"We've begun to build the culture of video conferencing that we set out to create. We're so pleased with the CX5000 solution that I definitely see it in our roadmap moving forward," said Chase. "People are already starting to understand the value of the face-to-face communication that video conferencing enables. I could see within a few years moving toward a more comprehensive video deployment."

The Polycom CX5000 is part of a full suite of voice and video solutions for Microsoft Office Communications Server 2007. To learn more, visit To learn more about Perkins Coie's use of Polycom solutions, click here.

About Perkins Coie

With more than 700 lawyers in 15 offices across the United States and in China, Perkins Coie serves great companies ranging in size from start-ups to FORTUNE 100. To learn more, visit

About the Polycom Open Collaboration Network

Polycom's integration efforts with its partners supports Polycom's Open Collaboration Network strategy, providing an open and interoperable collaboration solution that gives customers greater flexibility and investment protection for their UC environment. By working with leading unified communications platform providers, Polycom is able to deliver its productivity-enhancing and cost-saving telepresence, video and voice collaboration products as an integrated part of core unified communication environments, making the technologies easily accessible as part of the everyday workflow within a comprehensive solution that is easy to deploy and manage.

About Polycom

Polycom, Inc. (NASDAQ: PLCM) is the global leader in telepresence, video, and voice solutions and a visionary in communications that empower people to connect and collaborate everywhere. Visit for more information and follow us on Twitter @AllAboutPolycom.

© 2010 Polycom, Inc. All rights reserved. POLYCOM®, the Polycom "Triangles" logo and the names and marks associated with Polycom's products are trademarks and/or service marks of Polycom, Inc. and are registered and/or common law marks in the United States and various other countries. All other trademarks are property of their respective owners.

Contact Information