SOURCE: LeadPoint, Inc.

LeadPoint, Inc.

November 11, 2009 10:00 ET

LeadPoint Announces First Digital Order System

LeadPoint Continues to Innovate With the Launch of the Lead Industry's First Digital Order System

LOS ANGELES, CA--(Marketwire - November 11, 2009) - LeadPoint, Inc. (, the world's first and largest online lead exchange, today announced that the company will roll out the lead generation industry's first digital order system. The new order system enables buyers to submit and receive insertion orders online, providing electronic records of buying activity and resulting in more effective tracking of campaigns and order changes.

The newly implemented ordering system gives lead buyers in the LeadPoint exchange the ability to create and approve orders within their online account, bringing lead generation fully into the digital realm and eliminating the days of sending and receiving insertion orders by fax or through undocumented phone calls. Online records are maintained of each lead transaction, allowing customers to easily review a record of their purchasing activity.

Key existing technologies, including LeadPoint's best-in-class filtering functionality, have been incorporated to enable buyers to continue to reach highly targeted customers. New options have been implemented that permit buyers to create orders for a set number of leads, a fixed dollar amount or a specified period of time to provide greater flexibility in framing an order. In addition, a variety of rich analytic tools have been improved to give customers the ability to more closely monitor and optimize their marketing performance.

"We are extremely pleased with LeadPoint's new digital order system," said Harold Brauer of Debt Settlement USA. "The ability to create and track our lead purchases from a single online location makes it easier to identify the campaigns that are generating the best return on our investment."

"As lead generation matures, it becomes increasingly important that the supporting technologies improve," said Marc Diana, LeadPoint CEO. "As a company, LeadPoint's focus has always been to be at the forefront of cutting-edge technology so that we are the premier solutions leader within the lead generation space. The launch of our Digital Order System demonstrates a natural progression of our technology leadership. We believe that it is a disruptive technology that will not only empower lead buyers to take greater control of how they purchase leads, but also more effectively track the performance of their lead campaigns."

About LeadPoint

Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, education, and autos, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles. For more information, please visit LeadPoint at and