SOURCE: StayinFront

StayinFront

April 12, 2010 04:00 ET

Leading Global Retail Marketing Agency Chooses StayinFront for Mobile CRM Solution

Momentum Cites Advanced Reporting and Analytics as Critical to Selection of StayinFront

LONDON--(Marketwire - April 12, 2010) -  StayinFront, Inc., a leading global provider of CRM and decision-support solutions, today announced that the Instore unit of Momentum Worldwide has selected StayinFront Consumer Goods' CRM solution to enhance the in-field performance provided to one of their key customers, a leading Global Consumer Goods organization.

"As retail marketing experts, Momentum is always looking to develop new tools and systems that add strategic value to our clients' business. We selected StayinFront as an ideal partner to provide a sophisticated and effective CRM system that delivers invaluable retail insights on the convenience sector for one of our key field marketing clients," said Rob Gleave, Managing Director, Momentum Instore.

Momentum chose StayinFront after seeking a strategic mobile data capture solution that included a Direct Store Delivery business model covering Cash & Carry and Independent Sectors. In addition to StayinFront's field-proven mobile capabilities, Momentum cited the company's range of standard reports, ad hoc reporting functionality and sophisticated analytics as key drivers for the selection.

A robust, highly proven system deployed by Consumer Goods companies worldwide, StayinFront Consumer Goods supports account selling, retail execution, and direct store activity. It sustains complex relationships in the consumer goods demand chain by integrating internal and external data sources, tracking accounts and store level interactions across multiple channels and providing rich analytics for a complete view of the business.

Wayne Gallaway, Managing Director EMEA for StayinFront, commented, "Making a change to a new CRM solution is a commitment. Momentum Instore decided to move to StayinFront Consumer Goods because of our demonstrated industry expertise, especially in managing consumer marketing campaigns; compelling product roadmap; and integrated reporting and analytics. We're looking forward to a long-term relationship between our companies."

About Momentum Instore

Momentum Instore is a leading retail marketing agency that creates go-to-retail solutions for brands and retailers across the disciplines of field marketing, merchandising, store development, display installation and shopper marketing. For over 35 years we have carried out some of the most demanding instore campaigns in every kind of retail environment across the UK. Some of our current clients include Boots, Sainsbury's, Tesco, B&Q, Focus DIY, Lloyds Pharmacy, Waitrose, Martin McColls, The Co-Operative, Royal Bank of Scotland, Subway and Swinton. Momentum Instore is part of Momentum Worldwide, a global integrated marketing agency that is formed under the McCann Worldgroup. For more information, visit www.momentumww.com/instore

About StayinFront
For 20 years, StayinFront has been a global leader in the development, delivery and support of leading CRM and decision support tools. From new products such as Edge and Web Detailing to the full suite of online and offline solutions, StayinFront's innovative technology helps increase sales force effectiveness while delivering robust performance and flexibility. On-demand or on-premise, StayinFront provides the rich functionality, fast deployment and easy to use tools that your teams need to sell more and manage better.

StayinFront has been chosen globally as a strategic partner by many of the world's top life sciences, consumer goods, financial services and business-to-business companies and StayinFront solutions have been implemented in over 65 countries in more than 25 languages.

Headquartered in Fairfield, New Jersey, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com.