SOURCE: TeleTech

January 27, 2010 20:02 ET

Leading Global Technology Company Selects Direct Alliance for Multi-Million Dollar Turnkey Revenue Generation Solution

Direct Alliance to Boost Sales of PCs, Servers, Printers and Other Products in the Small and Medium Business Market

TEMPE, AZ--(Marketwire - January 27, 2010) - A leading global technology company has selected Direct Alliance, a wholly-owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC), to design, implement and manage a multi-million dollar revenue generation solution targeting small and medium businesses (SMB) in the United States. According to Gartner, Inc. small and medium businesses in North America are forecasted to spend $38 billion in 2010 on hardware technology.

The client wanted to grow and expand its share of the North American SMB market and needed a partner who could deliver a proven, comprehensive turnkey solution to achieve this goal. Under the multi-year agreement, Direct Alliance will provide a business-to-business integrated sales solution using sophisticated account management strategies to generate incremental revenue in the SMB market. Dedicated account executives with Direct Alliance will build and grow sales relationships using proprietary desktop tools, robust database marketing analytics and award-winning electronic direct marketing to sell the client's wide array of IT products and services.

"The Direct Alliance team is excited to join forces with this global technology leader," said Judi Hand, president and general manager of Direct Alliance. "This client sought a partner who could design, manage, and rapidly implement a complete revenue generation solution, making Direct Alliance an ideal partner. By offering a unique solution with well-defined revenue results, we deliver the best opportunity to increase our client's share of the multi-billion dollar SMB market."

Direct Alliance is a recognized leader in outsourced sales and marketing solutions, helping clients achieve sales and marketing goals through its turnkey, comprehensive, transformative go-to-market strategies. For more information about Direct Alliance, please visit our Web site at


Direct Alliance offers sales and marketing outsourcing solutions for its clients across a variety of countries and industries including high tech, retail, healthcare, software, consumer electronics, and telecommunications. Utilizing state-of-the art technology and best practices, Direct Alliance provides integrated sales solutions such as inbound and outbound sales programs, direct marketing, analytics, e-commerce, and order management. These solutions enable highly recognized brands to extend their market coverage in small, mid-size, and enterprise segments while accelerating sales with some of the most competitive revenue-to-expense ratios in the business process outsourcing (BPO) industry. Founded in 1993, Direct Alliance is headquartered in Tempe, Arizona and employs more than 700 people. It is a wholly-owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC), a top 100 technology-enabled global outsourcing provider recognized by the International Association of Outsourcing Professionals (IAOP). For additional information, visit or call 800.656.5827.


TeleTech is one of the largest and most geographically diverse global providers of technology-enabled business process outsourcing solutions. TeleTech and its subsidiaries have a 27-year history of designing, implementing, and managing critical business processes for Global 1000 companies to help them improve their customers' experience, expand their strategic capabilities, and increase their operating efficiencies. By delivering a high-quality customer experience through the effective integration of customer-facing front-office processes with internal back-office processes, we enable our clients to better serve, grow, and retain their customer base. We use Six Sigma-based quality methods continually to design, implement, and enhance the business processes we deliver to our clients and we also apply this methodology to our own internal operations. TeleTech and its subsidiaries have developed deep domain expertise and support more than 250 business process outsourcing programs serving more than 90 global clients in the automotive, communications and media, financial services, government, healthcare, retail, technology and travel and leisure industries. Our integrated global solutions are provided by approximately 45,500 employees utilizing 36,000 workstations across 71 delivery centers in 17 countries. For additional information, visit

Gartner, Inc. Forecast: Small and Midsize Business, Worldwide, 2007-2013, Michele C. Caminos, November 2009

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