SOURCE: TeleTech

February 11, 2010 20:00 ET

Leading Mobile Wireless Provider Awards Multiyear Agreement to Direct Alliance for Revenue Generation Sales Solution

TEMPE, AZ--(Marketwire - February 11, 2010) - A leading provider of next generation mobile internet products and services has selected Direct Alliance, a wholly-owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC) to sell its bundled mobile internet products and services to the consumer market.

Under the multi-year agreement, Direct Alliance will increase market penetration and drive revenue growth through a comprehensive turnkey sales solution. This proven revenue generation solution will transform the sales process using sophisticated marketing analytics, proprietary sales tools and practices, scalable technology and highly skilled inside sales professionals to rapidly increase sales penetration of the client's broadband internet services.

This client sought a partner who could deliver a superior return on investment while delivering a high-value integrated sales solution, making Direct Alliance an ideal partner. "We have been working with some of the largest mobile communications providers for 27 years," said Judi Hand, president and general manager at Direct Alliance. "This is an exciting opportunity to combine our expertise and award winning sales and marketing solutions to help our client achieve their rapid market penetration plans in a highly competitive market."

Direct Alliance is a recognized leader in outsourced sales and marketing solutions; helping clients achieve sales and marketing goals through its comprehensive and transformative revenue generation strategies. For more information about Direct Alliance, please visit our Web site at


Direct Alliance offers sales and marketing outsourcing solutions for its clients across a variety of countries and industries including high tech, retail, healthcare, software, consumer electronics, and telecommunications. Utilizing state-of-the art technology and best practices, Direct Alliance provides integrated sales solutions such as inbound and outbound sales programs, direct marketing, analytics, e-commerce, and order management. These solutions enable highly recognized brands to extend their market coverage in small, mid-size, and enterprise segments while accelerating sales with some of the best revenue-to-expense ratios in the business process outsourcing (BPO) industry. Founded in 1993, Direct Alliance is headquartered in Tempe, Arizona and employs more than 700 people. It is a wholly-owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC), a top 100 technology-enabled global outsourcing provider recognized by the International Association of Outsourcing Professionals (IAOP). For additional information, visit or call 800.656.5827.


TeleTech is one of the largest and most geographically diverse global providers of technology-enabled business process outsourcing solutions. TeleTech and its subsidiaries have a 27-year history of designing, implementing, and managing critical business processes for Global 1000 companies to help them improve their customers' experience, expand their strategic capabilities, and increase their operating efficiencies. By delivering a high-quality customer experience through the effective integration of customer-facing front-office processes with internal back-office processes, we enable our clients to better serve, grow, and retain their customer base. We use Six Sigma-based quality methods continually to design, implement, and enhance the business processes we deliver to our clients and we also apply this methodology to our own internal operations. TeleTech and its subsidiaries have developed deep domain expertise and support more than 250 business process outsourcing programs serving more than 90 global clients in the automotive, communications and media, financial services, government, healthcare, retail, technology and travel and leisure industries. Our integrated global solutions are provided by approximately 45,500 employees utilizing 36,000 workstations across 71 delivery centers in 17 countries. For additional information, visit

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