SOURCE: ThreatMetrix


April 22, 2010 07:00 ET

Leading Online Loyalty Program Provider Takes a Big Bite Out of Fraud With ThreatMetrix

Benefits Include Ensuring a Positive Customer Experience, Protecting Their Merchant Partners and Maintaining the Integrity of Their Loyalty Program

LOS ALTOS, CA--(Marketwire - April 22, 2010) -  ThreatMetrix™, a fast growing provider of fraud detection solutions that do not require personally identifiable information (PII), today announced that, a leading free online loyalty program provider, has selected ThreatMetrix to control online fraud and abuse.

When a customer visits before shopping online, and clicks their links to reach retailers, is paid a commission by the merchants., in turn, passes this on to the customer in the form of cash back payments. The Atlanta-based company offers its free online loyalty program for popular online retailers including Target, Walmart, Best Buy, Gap, Nordstrom and HP. All totaled, serves over 570 online retail partners and nearly 7,900 member stores, generating millions of dollars in revenue every month.

"With just one click, our program is designed to be easy to use by customers," said Vince Martin, CEO, "But it's that same ease of use that makes us susceptible to fraudsters who attempt to abuse our program with fraudulent credit cards or simulated online transactions. We could implement additional layers of costly and time-consuming protection that would require our members to do more to earn their rewards, but that would detract from an otherwise positive and frictionless experience that our members have come to expect."

"We were seeing a lot of instances of fraudsters using stolen credit cards or exploiting our merchant partners who did not have any real-time fraud protection in place which resulted in cash losses, lots of manual intervention and frequent conversations with merchants," continued Martin.

Today, using ThreatMetrix, goes far beyond simple IP geolocation -- which can give false positives -- and is able to pierce the proxy to determine the true device identity and country of origination. "ThreatMetrix tells us whether we have seen a given device before, whether it has been involved in previous legitimate or fraudulent transactions, and whether we've seen multiple accounts opened, or attempted to be opened, using this device," said Martin. "And since implementing ThreatMetrix, we can now stop fraud before it occurs."

Martin likes the additional benefit of being part of a fraud network and knowing whether a device hitting -- or any other ThreatMetrix customer's site utilizing the ThreatMetrix Fraud Network -- has a negative history associated with it.

"The key to our business success is providing our members with an easy-to-use program that provides big rewards, while protecting our merchants from fraud," said Martin. "The ThreatMetrix Fraud Network helps us do that while at the same time ensuring a positive customer experience and maintaining the integrity of our loyalty program. A better marketing experience for our merchants translates into a better experience and higher rewards for our customers. In that scenario, everybody wins."

To view a video on the ThreatMetrix Fraud Network, visit:

To read a whitepaper on the ThreatMetrix Fraud Network, visit:

About is the rewards website that offers some of the highest overall cash back offers for over 570 popular retailers, including eBay. The free service allows members to receive cash back by merely clicking through the website's links to reach their favorite retailers. BigCrumbs combines its cash back rewards with thousands of coupon codes and discounts for even deeper discounts. also offers a powerful referral program, which provides its members a low-cost way to increase their income.

BigCrumbs can be reached online at

About ThreatMetrix
ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix' simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Contact Information

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