SOURCE: Leadis Technology

December 27, 2007 08:00 ET

Leadis Technology Announces Advanced Low Power QVGA 16M Color AMOLED LCD Driver IC

SUNNYVALE, CA--(Marketwire - December 27, 2007) - Leadis Technology, Inc. (NASDAQ: LDIS), an analog and mixed-signal semiconductor developer of color display drivers, LED drivers, and audio ICs for mobile consumer electronic devices, today announced sample availability of the LDS532, a QVGA 16M color AMOLED LCD driver IC. The device has full memory and incorporates state-of-the-art features such as ABC (Automatic Brightness Control), ALS (Ambient Light Sensor), ACL (Automatic Current Limitation), Power Detector and RGB Separate Gamma.

The LDS532 16M color OLED LCD driver IC is the first AMOLED driver to fully support Nokia's Gen 3 display driver specification. The state-of-the-art features of the LDS532 allow this device to be ideal for low power applications such as those required by DMB (Digital Multi-Media Broadcasting), moving pictures, and wireless internet multimedia applications.

"With this LCD driver we are taking a leadership position in the emerging AMOLED Mobile Display Market," said Keeho Kim, GM of the Driver Business Unit at Leadis. "This is only the first of many products that we are developing for the AMOLED market."

About AMOLED (Active Matrix Organic Light Emitting Diode) Technology

AMOLED Technology offers key advantages of fast switching speeds, outstanding viewing angles, vivid colors, low power consumption and competitive costs. Adoption of AMOLED technology into high volume consumer markets has been hampered by major drawbacks such as poor manufacturing yields, image sticking, short life times, and differential color aging.

AMOLED technology is expected to capture significant market share in the competitive FPD market of small screens for mobile phones and portable digital audio players (MP3 players), car radios, digital cameras and high-resolution microdisplays for head-mounted displays. Such portable applications favor the high light output of AMOLEDs for readability in sunlight, and their low power drain.

For more information, visit www.leadis.com.

About Leadis Technology, Inc.

Leadis Technology, Inc., headquartered in Sunnyvale, California, designs, develops and markets analog and mixed-signal semiconductors that enable and enhance the features and capabilities of mobile and consumer electronics devices. Leadis' product offerings include color display drivers, which are critical components of displays used in mobile consumer electronic devices; LED drivers, which provide controlled levels of current required to drive light emitting diodes in diverse applications including mobile backlight units; and audio CODEC and FM transmitter ICs, which are integral components in mobile media players and their associated aftermarket accessories. Leadis currently supplies display drivers supporting the major small panel display technologies, including a-Si and LTPS TFT LCDs, color STN LCDs, and color OLED displays, LED drivers supporting mobile backlighting applications, and audio ICs supporting portable media players and aftermarket audio accessories.

Certain statements in this press release including, but not limited to, the features and benefits of Leadis' new AMOLED LCD driver IC, the anticipated benefits of AMOLED technology for flat panel displays, and the anticipated market adoption of AMOLED technology are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, lack of market adoption for AMOLED technology for small panel displays, delays in ramping new products into production, lack of market acceptance of our new AMOLED products, that pending patent applications will not result in issued patents or that any issued patents may not be sufficiently broad to protect our proprietary technologies, delays in the integration of our ICs into consumer electronic devices, our reliance on third-party manufacturers, general mobile handset and semiconductor industry trends, and other risks detailed from time to time in Leadis' reports filed with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2006 and Form 10-Q for the quarter ended September 30, 2007. Leadis disclaims any obligation to update these forward-looking statements.

Note to Editors: Leadis Technology will be participating as an exhibitor at the Consumer Electronics Show in Las Vegas from the 7th through the 10th of January 2008. Private live product demonstrations will be held at their designated hospitality suites at the Las Vegas Hilton. Viewing is by appointment only. Interested parties can contact Media Contact, Elizabeth Estrella-Basilio or Marketing Communications Director, Tracy Lam for further information.

Contact Information

  • Contact Information:
    Tracy Lam
    Director, World-Wide Marketing Communications
    Leadis International Ltd.
    Tel: 852-21528880

    Media Contact:
    Elizabeth Estrella-Basilio
    Cross Border Communications SFO Inc.
    Email Contact
    (408) 348-7538