SOURCE: Leads360


December 08, 2009 10:00 ET

Leads360 Defines Three Key Drivers for Lead Conversion

Hosts Webinar to Help Sales Organizations Leverage the Difference Between B2C and B2B Sales; Provides Tips for Achieving Greater Sales Success

LOS ANGELES, CA--(Marketwire - December 8, 2009) - In an effort to help sales organizations gain clarity about their business approach, achieve higher lead conversion and ultimately greater sales success, Leads360, the industry leader in sales lead management software, today announced a new webinar. The webinar titled, "What Planet Are You On? How to Leverage the Difference between B2C and B2B Sales," is hosted by Jeff Solomon, Leads360 founder and senior vice president, and will be held this Wednesday, December 9, 2009, at 2:00PM Eastern.

Many sales organizations today are implementing software solutions for sales force automation, lead management, lead nurturing, CRM, etc. While the goal is to improve sales performance, there is significant confusion in the market about which solutions are appropriate for a given business model. The end result is poorly implemented solutions that do little to change the destiny of a sales team.

The new webinar from Leads360 defines the seven universal ground rules of sales and marketing that can be applied to any sales process and highlights Speed, Process and Persistence as the three critical drivers for lead conversion.

"Many companies just don't know where to start when it comes to best practices for converting leads into customers," said Solomon. "Understanding the unique aspects of a sale is the first step followed by a clear process for procuring leads. But without the knowledge and tools to manage leads and convert them to real customers, the likelihood of success drops dramatically."

Leads360 has built its reputation and achieved the loyalty of its customer base through its highly customizable software that can be tailored to accommodate the unique workflow and needs of any sales organization in the industry. According to Solomon, the average company converts less than one percent of the leads they generate and without the proper lead management solution, end up losing roughly 95 percent of the leads they acquire.

"We are committed not only to providing a superior solution that helps companies more efficiently and successfully manage their leads, but also to educating the market on how to apply best practices to their sales process," added Solomon.

Attendees to the webinar will learn:

--  The seven universal ground rules for sales and marketing and how they
    apply differently to B2C and B2B sales;
--  The three key drivers of sales lead conversion -- Speed, Process and
--  How lead management software can boost sales and increase return on
--  Why implementing the wrong technology solution can cripple the
    business and success of the sales process.

Leads360 is the largest and most successful web-based lead management company with over 4,000 clients leveraging their software to streamline the sales lead management process and realize greater lead conversion results.

To register for the free webinar please visit: What Planet Are You On? - Webinar Registration. To learn more about the Leads360 product line please visit

About Leads360

Leads360 is the market and technology leader in web-based lead management solutions. The company enables buyers and sellers of consumer Internet leads to achieve unparalleled ROI. Clients can realize maximum lead value through our purpose-built technology, success-driven training, a highly responsive support team and superior intelligence surrounding lead performance. Leads360 currently manages more than 15,000,000 leads and serves over 3000 clients. For more information, visit

Contact Information

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