SOURCE: Leads360


February 17, 2010 09:00 ET

Leads360 Helps B2C Organizations Avoid the Pitfalls of Poorly Implemented CRM Solutions

New Webinar Outlines Strategies to Help Salespeople Convert Consumer Leads Into Sales

LOS ANGELES, CA--(Marketwire - February 17, 2010) -  In an ongoing effort to help B2C organizations make the right decisions about customer relationship management (CRM) solutions, Leads360, the industry leader in sales lead management software, is hosting a free live Webinar titled, "Where Good CRMs Go Bad: The Missing Link to Converting Leads into Sales." Business to consumer (B2C) sales and marketing executives are invited to participate in the Webinar, which will take place today at 11 a.m. Pacific / 2 p.m. Eastern.

The Webinar will evaluate technology needs and spotlight research that shows why CRM implementations often fail to produce sales results for B2C-based businesses. Attendees to the Webinar will learn the distinction between CRM and lead management solutions (LMS). In addition, they will take away best practices for turning B2C leads into customers and action steps for boosting lead conversion rates.

"Consumer leads need special attention to become customers," said Dan Morefield, CEO of Leads360. "Even the best CRM solutions fail when consumer-focused organizations implement them in the wrong way. Although it is important for B2C marketers to leverage the best technology available to beat out the competition, using the wrong software tool can cripple even the strongest sales organization."

Leads360 offers web-based lead management software to improve sales organizations and increase profitability. The software is flexible enough to accommodate the unique workflow and needs of any sales organization in any industry. Companies use Leads360's software to receive, distribute, contact, follow-up, and convert more leads into customers.

To sign up for the free Webinar, please visit Where Good CRMs Go Bad - Webinar Registration. Free on-demand access to the recording will be available for those unable to attend the live session.

About Leads360
Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops hosted software solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 20 million leads for over 4,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry's most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit

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