SOURCE: WhiteFlash

November 18, 2008 17:29 ET

Lean Financial Times Give Boost to Purchase of Higher Quality Goods for Holidays as Seen on WhiteFlash

HOUSTON, TX--(Marketwire - November 18, 2008) - Being in the midst of such challenging economic times, it's hard to fathom that people are even thinking of shopping for the upcoming Holiday. Well think again! People are not totally swearing off of buying gifts for loved ones, instead, they are shopping with a strategy by being more selective with their purchases.

"Quality over quantity and less is more will be the mantras controlling consumers' wallets, spelling good news for fine jewelry retailers. Our sales are expected to be up 10.1% over 2007 and 49% of holiday sales this year," says Debi Wexler, CEO of WhiteFlash.com, a premier online fine jewelry retailer. "Opposed to spending money on several lower quality items, consumers are viewing luxury goods as an investment."

You don't have to spend a large amount of money for luxury goods, and you can still purchase quality "bling" on a shoestring budget. For instance, Wexler's online trendsetting boutique, WhiteFlash.com (www.WhiteFlash.com), offers a plethora of items that put the personal touch back in gifting. Delivering unique and affordable gifts for any budget, this site is known for its impeccable service and high quality goods. Another bonus to purchasing jewelry items here can be found in their charity focused sub lines, Dreams of Africa (www.DreamsofAfrica.org) and AWEAR: Jewelry for Conscious Kids. A substantial portion of the proceeds from sales, 100% profit from Dreams of Africa and 25% from the AWEAR collection, goes to support children in nations hit hard by the blood diamond trade.

Gifting with a cause is another powerful trend that stretches hard earned dollars way beyond their face value and will help sales for many retailers while at the same time, conscious spending is paramount and provides a good feeling about spending.

Feeding off of this trend means encouraging sales forecasts for retailers of fine jewelry due to the lasting and personal sentiments attached to such gifts, according to the "Today Show" financial expert, Jean Chatsky.

So regardless of your budget this Holiday, make your dollars count and remember that the most gratifying part of giving is the sentiment behind the gift.

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