What: -- "Strategies for Monetizing Content" -- Wednesday, December 9, 9:00 a.m. - 10:30 a.m., ET, Room BM4 -- Cengage will share its insight on the marketing, pricing, selling, ordering, and digital delivery strategies and tactics that can be used to successfully monetize digital content products to build new revenue streams. Powered by a world-class full choice, direct-to-consumer online retail outlet and digital delivery infrastructure, Cengage Learning has quickly become the leader in selling digital books and related materials to the academic community. -- Hosted by John Konczal, global industry executive, Communications and Media for Sterling Commerce, includes commentary by Charles Qian, director of eCommerce systems, Technology Services for Cengage Learning. Quotes: John Konczal, global industry executive, Communications and Media, for Sterling Commerce, "To succeed today, communications and media companies must transform themselves, embracing emerging digital content trends as a way to deliver new value to their customers. Cengage Learning demonstrates how innovative e-commerce technology can enable those new business models while also improving the buying experience for the end user." Charles Qian, Director of eCommerce Systems, Technology Services for Cengage Learning, "Cengage Learning responded to the changing demand for digital content and adjusted our selling model to deliver innovative new solutions for our students' individual needs. Sterling Commerce was an ideal partner for us in enabling us to take advantage of this growing market segment by easily selling digital content and fulfilling customer orders across the supply chain, regardless of the content." Multimedia: Hear John Konczal discuss why communications providers and media companies need digital content and how to take advantage of it here: http://www.sterlingcommerce.com/about/news/video/ Where:
Rosen Shingle Creek 9939 Universal Boulevard Orlando, FL 32819Related Links: https://twitter.com/sterlingcomm http://www.tmforum.org/ManagementWorldAmericas/6761/home.html http://www.sterlingcommerce.com/about/events/TMForum+Telemanagement+World+Americas.htm http://www.sterlingcommerce.com/apps/collaterallibrary/external/DownloadFile.asp?fil=101899 http://www.sterlingcommerce.com/communications-media/home/ About Sterling Commerce Sterling Commerce, an AT&T Inc (
Contact Information: For more information, contact: Julie Redard Sterling Commerce (978) 513-6386 Julie_Redard@stercomm.com Jamie Leicht Fleishman-Hillard (619) 237-7711 jamiemarie.leicht@fleishman.com