SOURCE: Sterling Commerce

Sterling Commerce

December 07, 2009 09:00 ET

Learn How to Monetize Content From Sterling Commerce and Cengage Learning, a Higher Education E-Textbooks Leader, at Management World Americas Conference

Session Shares Best Practices in Building a Robust Direct-to-Consumer Online Retail Channel to Sell Digital Content Products as a Way to Create Competitive Differentiation

COLUMBUS, OH--(Marketwire - December 7, 2009) -


-- "Strategies for Monetizing Content"

-- Wednesday, December 9, 9:00 a.m. - 10:30 a.m., ET, Room BM4

-- Cengage will share its insight on the marketing, pricing, selling, ordering, and digital delivery strategies and tactics that can be used to successfully monetize digital content products to build new revenue streams. Powered by a world-class full choice, direct-to-consumer online retail outlet and digital delivery infrastructure, Cengage Learning has quickly become the leader in selling digital books and related materials to the academic community.

-- Hosted by John Konczal, global industry executive, Communications and Media for Sterling Commerce, includes commentary by Charles Qian, director of eCommerce systems, Technology Services for Cengage Learning.


John Konczal, global industry executive, Communications and Media, for Sterling Commerce, "To succeed today, communications and media companies must transform themselves, embracing emerging digital content trends as a way to deliver new value to their customers. Cengage Learning demonstrates how innovative e-commerce technology can enable those new business models while also improving the buying experience for the end user."

Charles Qian, Director of eCommerce Systems, Technology Services for Cengage Learning, "Cengage Learning responded to the changing demand for digital content and adjusted our selling model to deliver innovative new solutions for our students' individual needs. Sterling Commerce was an ideal partner for us in enabling us to take advantage of this growing market segment by easily selling digital content and fulfilling customer orders across the supply chain, regardless of the content."


Hear John Konczal discuss why communications providers and media companies need digital content and how to take advantage of it here:


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About Sterling Commerce

Sterling Commerce, an AT&T Inc (NYSE: T) company, helps companies optimize and transform their Business Collaboration Network to accelerate revenues and reduce costs. More than 30,000 customers worldwide use Sterling Commerce applications and integration solutions to connect, communicate and collaborate inside and outside their enterprise. Headquartered in Columbus, Ohio, Sterling Commerce has offices in 24 countries. More information can be found at

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