BOSTON, MA--(Marketwire - November 11, 2009) - Just published research on learning and
development trends for front-line and mid-level managers from
Aberdeen Group, a Harte-Hanks
Company (
NYSE:
HHS), shows that organizations making manager development a
priority are outperforming their counterparts significantly. The study,
"
Learning and Development: Arming Front-line
and Mid-level Managers to Deliver People and Performance Results,"
showed that companies with the strongest emphasis on learning and
development for this key employee group improved employee performance by a
2-to-1 margin over all other organizations, and improved customer
satisfaction by nearly 3-to-1.
"Organizations understand that managers are the lynchpin of the
organization," said Mollie Lombardi, research analyst, Aberdeen Group.
"When front-line and mid-level managers have the right skills and tools in
place they can have a huge impact on organizational performance, as well as
the quality of services delivered and the engagement levels of their
staff." The key strategies to improve learning and development for managers
identified by the research included defining core leadership competencies,
integrating learning and development with performance and succession
management activities, and involving senior executives in the development
of managers.
The report outlines the key subject matter areas and delivery modalities
utilized by top performing companies, and discusses the most widely used
types of learning technologies. The research also addresses key learning
measurement and management strategies.
A complimentary copy of this report is made available due in part to the
following underwriters:
DDI,
SilkRoad technology, and
Taleo. To obtain a complimentary copy of
the report, visit
http://www.aberdeen.com/link/sponsor.asp?cid=6146.
Visit
Research.Aberdeen.com for
additional access to complimentary
Human Capital research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Mollie Lombardi
Aberdeen Harte-Hanks
(617) 854-5216
mollie.lombardi@aberdeen.com