SOURCE: Aberdeen Group

Aberdeen Group

November 11, 2009 10:00 ET

Learning Approaches to Help Managers Succeed

Organizations Targeting Learning and Development for Managers Improve Performance, Customer Retention and Revenue

BOSTON, MA--(Marketwire - November 11, 2009) - Just published research on learning and development trends for front-line and mid-level managers from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), shows that organizations making manager development a priority are outperforming their counterparts significantly. The study, "Learning and Development: Arming Front-line and Mid-level Managers to Deliver People and Performance Results," showed that companies with the strongest emphasis on learning and development for this key employee group improved employee performance by a 2-to-1 margin over all other organizations, and improved customer satisfaction by nearly 3-to-1.

"Organizations understand that managers are the lynchpin of the organization," said Mollie Lombardi, research analyst, Aberdeen Group. "When front-line and mid-level managers have the right skills and tools in place they can have a huge impact on organizational performance, as well as the quality of services delivered and the engagement levels of their staff." The key strategies to improve learning and development for managers identified by the research included defining core leadership competencies, integrating learning and development with performance and succession management activities, and involving senior executives in the development of managers.

The report outlines the key subject matter areas and delivery modalities utilized by top performing companies, and discusses the most widely used types of learning technologies. The research also addresses key learning measurement and management strategies.

A complimentary copy of this report is made available due in part to the following underwriters: DDI, SilkRoad technology, and Taleo. To obtain a complimentary copy of the report, visit

Visit for additional access to complimentary Human Capital research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897

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