November 11, 2009 11:03 ET Reports 67% Increase of Car Shoppers Looking for a Pet-Friendly Car

Car Manufacturers Targeting "Dog Eccentric" Drivers and Their Companion

MIAMI, FL--(Marketwire - November 11, 2009) - Americans' insatiable appetite to shower their beloved pets with accessories at home is now transitioning into the automobile., the nation's most popular online car lease swap marketplace, reports a 67 percent increase in the number of customers who shop for a vehicle with pet needs in mind -- an increase from 24 percent three years earlier.

But pet lovers today need to satisfy their desire for pet-friendly features along with economic realities. Increasingly, customers are trading large SUV leases in favor of smaller, more budget-conscious vehicles still considered pet-friendly. Since the beginning of 2008, has seen this trend double and expects to see continued growth in this area.

"Hatchbacks and station wagons are filling the needs of pet owners looking for a little extra sportiness and space to fit the family pet," says Gina Spadafori, Executive Editor of and "The ability of the car industry to identify the needs of this growing subculture shows a new-found commitment to innovation and customer demand."

Everyone knows people love their pets and the official launch of Honda's pet-friendly Element next week will offer some great new features. The vehicle's new pet accommodation system comes complete with a rear ventilation fan, extendable ramp, and cargo area pet restraint system all for the safety and comfort of the family pet. The excitement for Honda's new Element mirrors the increased demand customers have in shopping for pet-friendly vehicles.

About easily and affordably matches car shoppers with individuals looking to escape their auto lease. Privately held and founded in 1998, is headquartered in Miami. For more information visit, or call 800-770-0207.