September 15, 2009 11:44 ET

Leave Your Mobile Device ON at Mobile Media World 09

Menu of Mobile Services Give Attendees an Engaging, Efficient and Eco-friendly Experience

TORONTO, ONTARIO--(Marketwire - Sept. 15, 2009) - Most conferences will request that you turn your mobile handset 'OFF'. At MOBILEINNOVATIONWEEK being held in Toronto from September 12-16, leave it 'ON'. Created, programmed and available live for all attendees, Mobile Media World 09 and the MobileBiz BootCamp are fully mobile media enabled, with all conference resources accessible on the fly.

The menu of mobile services offered to all attendees include: fully mobile optimized event websites with full conference details available on any handset, produced by BSTREET Communications; text-to-mobile web with event social media, produced by MyThum Interactive; and text-to-email virtual press kits, event programs and speaker bios, produced by GO Paperless!(TM).

For the brands, agencies and marketing gurus, real time analytics and demographics of attendees are measured with a simple keyword text message, powered by SilverBack Media; you can experience Bluetooth(TM) proximity-base marketing direct to your handset by BroadBurst and virtual projection call to action mobile media offerings, provided by GestureTek. Impact Mobile has provided a live demonstration of text-for-QR Code which is then scanned at an onsite POS where attendees can instantly win prizes sponsored by Deloitte and comScore. Additionally, attendees get to sit back and relax in the Samsung Lounge while checking out their latest in mobile media innovations.

"Our MOBILEINNOVATIONWEEK partners collaborated to deliver a fully mobile-enabled conference," said Michael O'Farrell, founder of MOBILEINNOVATIONWEEK and co-chair of Mobile Media World 09. "It is amazing how all the information needed to get the most out of the conference is always at your fingertips. And, we significantly reduced the amount of print needed and wasted by going mobile."

"The uniqueness of MOBILEINNOVATIONWEEK is truly about walking the talk," said Leanne Bucaro, co-CEO Infinity Communications Inc. "This is a truly mobile conference that demonstrates thought leadership and new services to attendees rather than just talking about the possibility of it."

The full schedule of events and activities for MOBILEINNOVATIONWEEK is available at, including information on the global webcast available for Mobile Media World 09. Follow all the events on Twitter at

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