SOURCE: Comergent Technologies, Inc.

October 25, 2005 08:00 ET

Lebanon Seaboard Finds Greener Pastures With Comergent's eBusiness System

Lawn and Garden Products Manufacturer Makes It Easier for Distributors and Consumers to Do Business Online

REDWOOD CITY, CA -- (MARKET WIRE) -- October 25, 2005 -- Comergent Technologies®, Inc. is helping Lebanon Seaboard Corporation improve its interactions with distributors, consumers, customer service representatives and sales personnel using the Comergent eBusiness System™. Now, in addition to phone and fax ordering, customers and distributors can go online to place and manage orders, providing Lebanon Seaboard's constituents with another avenue for conducting business that is easy to use and increases customer satisfaction.

"It was not easy to find an eBusiness vendor that could provide equally sophisticated features for both B2B and B2C transactions, as well as the capabilities we needed for our customer service staff to use the system, too," said Katherine Bishop, CEO for Lebanon Seaboard. "Comergent was the hands-down winner for us."

Lebanon Seaboard chose Comergent because of their successful track record for implementing both B2B and B2C systems on-time and on-budget, and delivering verifiable ROI. Comergent's flexible out-of-the-box solution provided the features and functionalities that enabled Lebanon Seaboard to develop a single eBusiness system that fully supports both websites, while improving customer optimization, multi-channel synchronization and process control for customer facing operations.

With Comergent, Lebanon Seaboard has streamlined its order and tracking management processes and gained efficiencies, reduced operating costs and increased customer satisfaction. The company's B2C system increased revenues and provided consumers with a satisfying eBusiness experience by offering them a web self service platform to their highly regarded branded products.

In addition, Lebanon Seaboard's system allows the company to run spot promotions and customer loyalty programs more efficiently, leading to increased customer satisfaction. These programs, along with the "sticky cart" feature, also increase revenue. Sticky carts let customers shop, leave a shopping cart half-full, and return to it later just as they left it. By streamlining order processes, Lebanon Seaboard also operates more efficiently.

Lebanon Seaboard is a leading supplier of lawn and garden products, wild bird food and professional turf products. Its retail division is one of the nation's premium suppliers of weed control products, fertilizer and grass seed as well as wild bird seed. It is recognized for its cutting-edge technology, differentiated packaging, and niche marketing. Lebanon Seaboard's professional division leads the field in product diversity and innovation in lawn, landscape and sports turf products, providing turf professionals worldwide with products that deliver optimal results.

"Lebanon Seaboard maintains strong brand identity and customer loyalty," said Jean Kovacs, president and CEO for Comergent. "With our single solution, Lebanon Seaboard was able to deliver two unique websites for consumers and distributors that integrate seamlessly with their customer service organization, optimizing their entire eBusiness experience. That's the type of customization our products are built to support."

About Comergent

Comergent is the leading provider of eBusiness solutions for the extended enterprise. The Comergent eBusiness System™ orchestrates complex product, selling, and order management processes across multiple enterprise systems, business organizations, and sales channels. Comergent's customers are able to increase revenues while reducing the cost of sales by making it fast and easy for their customers to do business with them. Customers include industry leaders like Applied Biosystems, Best Buy, Cisco Systems, Gates Corporation, InterContinental Hotels Group, J. C. Penney, NEC Solutions America, Nissan Motor Co., Pearson Education, Pitney Bowes, Stanley Works, and The Toro Company. Comergent is privately held with headquarters in Redwood City, Calif.

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Comergent and the Comergent logo are registered trademarks of Comergent Technologies, Inc. Comergent eBusiness System is a trademark of Comergent Technologies, Inc. All other products or company names mentioned are used for identification purposes only and may be trademarks of their respective owners.

Contact Information

  • Editorial contact:
    Barbara Kohn
    Comergent Technologies, Inc.
    Email Contact