SOURCE: Legacy Wine and Spirits

October 28, 2009 17:00 ET

Legacy Promotes the Sparkling Wine (Champagne) Market in China

TIANJIN, CHINA--(Marketwire - October 28, 2009) - Legacy Wine and Spirits International Ltd. (OTCBB: LWSP) reports that the Company will be focusing in the next three months on a major national marketing campaign on the Sparkling Wine (Champagne) market in China.

The Company plans to take advantage of the slump in this market sector which has negatively affected the largest Champagne consumers in the world, the US and UK markets. However secondary markets like Russia, India and China have made up the shortfalls in global sales. With the growing middle class population in all three developing countries and their desire for the western lux-lifestyle, the wine market in general in these countries will continue to grow.

With the upcoming holiday seasons, Christmas, New Year's and the Chinese New Year around the corner, these are three excellent marketing opportunities for Legacy to promote Champagne as well as other wine varietals in all the Legacy outlets fulfilling traditional and new product demands.

In order to meet the potential demands, Legacy has secured wine inventory from several reliable and credible wineries from countries like Italy, France, Spain, US and South Africa.

Christopher Scheive, Company President states: "According to international wine experts, China has undergone the most rapid urbanization in history, the country's nouveau riche are taking to wine like never before. China is the world's ninth largest wine market by volume and sixth-largest wine producer. From a base of almost nothing a few years ago, the country boasts more than 400 commercially viable domestic wineries. Meanwhile, the value of wine imports to China is expected to reach US$870-million by 2017, up almost fivefold from US$184-million in 2007. With such huge growth projected -- the size of Asia's wine market, including China, is expected to increase by up to 20% per year for the next five years, compared to less than 1% in the rest of the world."

ABOUT LEGACY WINE AND SPIRITS INTERNATIONAL LTD.

Legacy Wine and Spirits International Ltd. is in the business of importing bottled wines from around the world for the purpose of wholesale and retail distribution throughout China, in particular through the Company's corporately owned stylish outlet showroom and wine tasting facilities.

/s/ Christopher Scheive
Christopher Scheive, President

For further information contact: 1-888-488-6882

Visit our website: www.legacywineandspirits.com

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein which are not historical fact are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays in testing and evaluation of products and other risks detailed from time to time in Legacy's filings with the Securities & Exchange Commission.

Contact Information

  • Legacy Wine and Spirits International Ltd.
    Corporate Office
    702 Kentucky Street, Suite 541
    Bellingham, WA 98225
    Tel: 1-888-488-6882
    Fax: 1-888-265-0498

    Administration Office
    719 30th Ave., Pointe-Calumet
    Quebec, J0N