SOURCE: Legend Mobile

June 11, 2007 09:00 ET

Legend Mobile Debuts New SMS Initiatives

NEW YORK, NY--(Marketwire - June 11, 2007) - Legend Mobile Inc. (OTCBB: LGMB) today announced new SMS initiatives for specific vertical markets. The company unveiled four SMS services called Racefone.com, Hollywoodfone.com, Mmasms.com, and Poker2Cell.com.

Each service now offers a free SMS phone application. The company expects to build out premium SMS services over time as each market develops. The initial services will be advertiser supported with a target of paid services to subscribers.

Racefone.com is specifically targeted at fans of motor sports including NASCAR, F1, and other forms of motor racing.

Hollywoodfone.com is targeted at gossip lovers around the world. Visitors can use the free service to send gossip, rumors, and proven news to their friends and family.

Poker2cell.com's audience is the millions of card playing enthusiasts in the United States.

Finally, MMAsms.com is developing a mobile community for fans of the growing sport of mixed martial arts.

Recent reports indicate that SMS traffic continues to boom worldwide and the US market has grown much faster than expected. The SMS market continues to be fueled by new subscribers. The worldwide population is expected to rise to 7 billion by 2012, and predictions are mobile subscribers will also increase to 4.81 billion. Worldwide SMS revenues are expected to grow to $67 Billion by 2012.

Legend Mobile intends to develop advertising and mobile marketing opportunities for companies interested in reaching specific audiences.

Forward-Looking Statements

This press release contains certain statements which are not historical or current fact and constitute forward-looking statements within the meaning of such term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual financial or operating results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such forward-looking statements are based on our best estimates of future results, performance or achievements, based on current conditions and the most recent results of Legend Mobile. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms may, will, potential, opportunity, belies, belier, expects, intends, estimates, anticipates or plans to be which are uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.

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