SOURCE: Vencor International, Inc.

January 12, 2010 15:27 ET

LeisureWorks, a Subsidiary of Vencor International, Announces Its New ScentSational Strip

LOS ANGELES, CA--(Marketwire - January 12, 2010) - Vencor International, Inc. (PINKSHEETS: VCOR) - LeisureWorks, a subsidiary of Vencor International, Inc., announces a unique and exciting innovation, the ScentSational Strip™, that sets new standards and opens new market opportunities for LeisureWorks Robes and its newly expanded line of LeisureWorks products and travel wear.

In its most basic application the ScentSational Strip™ can be peeled and inserted in the collar of the LeisureWorks robes to exude a scent chosen by the user (lavender, lemon, cinnamon, rose, sandal wood, etc.) giving the wearer the all-encompassing relaxation experience every person deserves.

Applications of the ScentSational Strip™ are limitless, from the usage of the strip by major clothing labels that have fragrance offerings to the direct sales of perfume houses; the ScentSational Strip™ is a transforming development opening a new world of fragrance and aroma opportunities.

This innovation affirms LeisureWorks commitment to delivering the very best in nurturing luxury products by elevating how our customers experience of our award winning robes introducing a synergy between clothing and custom scent experiences. The Robe will be marketed under the name ScentSational Robe with ScentSational Strip™.

This product is being introduced to our broad customer base of leading hotels, spas and resorts in the United States and internationally.

Vencor is actively pursuing strategic alliances with leading outlets that will maximize the distribution of our new amazing ScentSational Strip™.

Additional Information about LeisureWorks Robes and LeisureWork products including direct online purchases will be available on a new LeisureWorks website to be launched March 15th, 2010.

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