SOURCE: QuantumMethod



November 10, 2009 16:00 ET

Lerner Medical Devices, Inc. Selects QuantumMethod as Agency of Record

GLENDALE, CA--(Marketwire - November 10, 2009) - QuantumMethod announced today that Lerner Medical Devices, Inc. has selected the firm as agency of record, tasked with branding and launching Levia®, the company's new Personal Targeted Phototherapy™ device for the self-treatment of psoriasis. Levia® enables their patients to target their small area and scalp psoriasis with therapeutic ultraviolet light via proprietary delivery systems designed for precise, fast and safe treatment.

John R. Lyon, CEO of Lerner Medical, said, "Levia® is purpose-designed to allow the approximately 6 million Americans suffering from chronic small area and scalp psoriasis to treat themselves, under the direction of their physician, with a clinically proven, non-systemic UVB therapy that is both ultra-convenient and extremely cost-effective. We have recently received clearance to market from the FDA and we plan to launch Levia® in the first quarter of 2010."

"It is a privilege to have been chosen to work in partnership with Lerner Medical on such an important and much needed medical innovation," said Dave Skibinski, President and CEO, QuantumMethod. "This assignment will allow us to leverage our extensive medical products knowledge along with our skills in branding, website development, medical communications, trade show productions, social media, and public relations. QuantumMethod will provide the strategy and creative support to differentiate and position the Levia brand for commercial success, both now and for years to come."

About Lerner Medical Devices

Lerner Medical Devices is focused on the use of ultraviolet light therapy for self-treatment of psoriasis and other photo-responsive skin conditions. Levia® is the first of their Personal Targeted Phototherapy products; it is designed to facilitate safe treatment of psoriasis in a home environment, incorporating:

--  Proprietary beam delivery attachments to direct UVB light precisely to
    the affected areas of skin and scalp.
--  Touch screen interface for maximum control by patients in accordance
    with preset instructions from the prescribing physician.

To learn more about Lerner Medical, please visit

About QuantumMethod

QuantumMethod is a marketing and communications company that builds brands, develops marketing campaigns, and provides full-service creative execution for branded products and services. The company's strength is grounded in the integration of marketing strategy, communications and PR, new and social media, and the innovations of its design and interactive shop. To learn more about QuantumMethod, please visit

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