Trader Corporation

Trader Corporation

March 01, 2010 13:47 ET

LesPAC.com Promoting Secure Online Shopping by Educating Quebecers About Fraud

LesPAC.com launches its first awareness campaign

MONTREAL, QUEBEC--(Marketwire - March 1, 2010) - Editor's note: There is a photo associated with this Press Release.

In conjunction with International Fraud Prevention Month, LesPAC.com is launching its first awareness campaign today under the theme, Curbing Internet Fraud Together. Designed to inform the population about the security measures to take when shopping online, the campaign will feature ads posted on LesPAC.com's site throughout the month of March to attract the attention of consumers and prepare them to be smarter buyers and sellers.

LesPAC.com has seen continuous growth since its creation in 1996, thus demonstrating the strong public interest in the online marketplace and classified ads. Each week, close to 50,000 new ads are posted on the site, translating into more than 2,000,000 published ads in 2009. The positive experience enjoyed by both buyers and sellers using LesPAC.com is attributable to the site's user-friendliness, the rapidity with which items are sold, and the quality of its content.

"LesPAC.com regularly receives comments of praise for the calibre and variety of its content, but also for the reliability of its buyers and sellers," underlines Suzanne Moquin, President of LesPAC.com. "Our dedication to minimizing fraud as much as possible and to educating our members testifies to our commitment to offering our clientele a site of quality."

In addition to this awareness campaign, LesPAC.com has had numerous measures in place for some time so as to offer a secure and high quality site. These include:

  • Constant monitoring of ads and technological filters: LesPAC.com continuously scrutinizes the ads and intervenes quickly. Ads deemed not to conform to its editorial standards are sifted out and withdrawn as needed.
  • Online reporting: Visitors can report any suspicious ad, which the team treats as a priority.

Certain frauds can occur within the context of a transaction between a buyer and a seller — a step in which LesPAC.com is not involved. Consumer awareness remains the best and most important way to reduce the incidence of unwelcome situations. In order to optimize the online experience, LesPAC.com encourages consumers to be prudent and to adhere to the following guidelines:

  • Think "local": It is always preferable to conduct transactions face-to-face. Bank transfers and payments by cheque to individuals who buyers have not met and for items they have not seen are not advised.
  • Ask questions: It is important to be informed about the state of the article being considered for purchase (size, dimensions, colour, model, style or any other characteristics).
  • Be alert to suspicious requests: If an individual makes a suspicious request (i.e. sending money via a wire transfer or intermediary), communication should be terminated immediately.
  • Use good common sense: If something seems to be too good to be true, it probably is. When in doubt, one should refrain from conducting the transaction.
  • Identify frauds and report them: Information about the most common types of fraud is available online in French at http://www.LesPAC.com/conseil_securite.php. The better informed buyers and sellers are, the less likely they will be to be taken in. To report a fraud, they can also contact the RCMP (http://www.rcmp-grc.gc.ca/scams-fraudes/index-eng.htm) and PhoneBusters – The Canadian Anti-Fraud Call Centre (http://www.phonebusters.com).

LesPAC.com is a member of the Fraud Prevention Forum, a group of some 100 different public and private sector organizations that combine their efforts to protect Canadians against fraud by informing them about ways to identify, report and curb fraudulent activity.

About LesPAC.com

Created in1996, LesPAC.com is the number one online classified ad site in Quebec. It is also among the province's most visited Internet sites, with more than 1.8 million unique visitors on the average each month*. An ad is being posted by consumers every 12 seconds. LesPAC.com is owned and operated by Trader Corporation, a leader in print and online vertical media that offers a wide range of services, such as inventory management, Web site design and management, optimization of advertising spending, and the creation of campaigns aimed at generating new business opportunities. More information about Trader Corporation is available at www.TraderCorporation.com.

*Source: ComScore Media Metrix 2010

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20100301-canibig.jpg

Contact Information

  • Media Relations:
    Melanie Jolin
    Senior Manager, Corporate Communications
    Trader Corporation
    514-764-4000, ext. 4311 - Mobile 514-231-8383