Trader Corporation

Trader Corporation

October 02, 2007 09:00 ET and Now Integrated Into a Unique Classified Web Site:

MONTREAL, QUEBEC--(Marketwire - Oct. 2, 2007) -, Quebec's largest classified web site, and have merged into a one-stop-shop, providing buyers and sellers a single web destination for Quebec's classified advertising.

"We are always looking for ways to enhance the user's experience and to deliver maximum customer satisfaction," said Suzanne Moquin, President, Genevieve LeBrun, Vice President, Marketing for Trader Corporation added: "By bringing under the banner, we are creating a unique web property with enhanced advertising services."

Concurrent to this integration, will expand its used vehicle content thanks to a new management tool that will enable auto dealers to transfer their inventory from Trader's site, Quebec's leading used car site, to, Quebec's leading classified site. This function will give sellers enhanced visibility to showcase their products, which in turn will allow users to access even more local content.

In April 2007, LesPAC and Trader Corporation, Canada's leader in print and online vertical media and owner of, announced the creation of a partnership dedicated to providing online classified advertising services. is Quebec's number one classified web site. It reaches approximately
1.8 million unique visitors per month(1), accounting for 61% of the classified category's total traffic in Quebec(2). ranks among the most visited web sites in Quebec, all categories included.

Online classified advertising is a fast growing category. In August 2007, nearly 3 million Quebeckers visited at least one site in this category, a 31% increase compared to the previous year.

About Trader Corporation

Trader Corporation is owned by Yellow Pages Income Fund (TSX:YLO.UN). Trader Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 web sites covering four product verticals: automotive, real estate, general merchandise and employment. Its main brands include Auto Trader™, Auto Hebdo™, The Bargain Finder™, Buy & Sell™, Renters News™ and Home Renters' Guide™. For more information, visit

(1) comScore Media Metrix, September 2007.

(2) Touche PHD, August 2007.

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