SOURCE: Aberdeen Group

October 04, 2007 13:21 ET

Leveraging Past Product Performance Knowledge Shortens Time to Market

Best-in-Class Eliminate 1.1 Prototype and 1.9 Rounds of Testing, Drastically Reducing Development Schedules

BOSTON, MA--(Marketwire - October 4, 2007) - A new benchmark report titled "Simulation Lifecycle Management: Driving Better Engineering Decisions and Speed to Market" finds that manufacturers are managing product performance data and information to primarily save time in the development schedules instead of cutting costs or increasing quality with the Best-in-Class achieving their goals. In this report, Aberdeen, a Harte-Hanks company (NYSE: HHS), found that top performers are able to remove an average of 1.1 physical prototypes and 1.9 rounds of testing by running 2.8 more simulations and than their competitors, saving between 14 and 109 days in time to market.

Chad Jackson, Research and Service Director for Product Innovation and Engineering at Aberdeen observes that, "The results of this benchmark shows the emergence of data, information and knowledge management efforts to support the engineering of a product's function and not just designing it's form or fit. In a way, this feels like engineering is muscling its way back into product development and getting the limelight is deserves."

The report offers the following recommendations for companies seeking the highest return on their product performance data:

--  Centrally manage your simulation and testing models, configurations
    and results.
--  Formally document how your simulation data, testing results and
    product data drove product decisions in the development process
--  Deploy a knowledge management system to capture product performance
    lessons learned and wizards or guides to deliver it

The report is made available through the underwriting of Altair, ANSYS, Infotech, and Siemens. To download a complimentary copy of the report, please visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
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Telephone: (617) 723-7890
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