SOURCE: LifeStreet Media

LifeStreet Media

April 20, 2010 09:00 ET

LifeStreet Media Drives 25 Million App Installs

Experience, Insight and Technology Turn Social Apps Into "Hits"

SAN CARLOS, CA--(Marketwire - April 20, 2010) -  LifeStreet Media, the largest social media ad network and one of the world's largest distributors of Facebook applications, has now driven over 25 million Facebook app installs in the last six months for its advertisers. Partnered with 60% of the world's top 50 Facebook application developers, LifeStreet Media has emerged as the industry leader and an 'app hitmaker,' capable of driving applications from obscurity to the top ranks of Facebook's App Leaderboard. 

"25 million app installs in 6 months is a wonderful achievement," said Mitchell Weisman, LifeStreet Media CEO. "We're now driving over 100,000 new customers per day for our advertisers -- that's more than 1 per second. We're looking forward to extending our footprint beyond the Facebook eco-system, allowing publishers to enjoy LifeStreet's higher CPM's on ad inventory across the broader Internet."

With extensive insight into the unique needs of social application developers, LifeStreet Media helps developers distribute and monetize their apps, working with leading application developers including Zynga and Zoosk.

"Zynga started advertising on the LifeStreet Media network in November of 2009, and we quickly realized they've become one of the largest sources of customer acquisition out there," said John Marsland, acquisition manager for Zynga. "We've continued advertising with LifeStreet Media ever since because they're a well run network that's been really effective for us."

Advanced ad optimization technology, combined with the creative team's extensive experience developing and optimizing high-performing ads, ensures that all campaigns run the best creative on the most relevant inventory, maximizing returns. With a diverse portfolio of relevant advertisers, LifeStreet Media continues to offer industry-leading CPMs, and has paid out tens of millions of dollars to publishers in just the past 12 months. 

LifeStreet Media serves billions of impressions into over 8,000 Web sites and Facebook applications in over 50 countries. Since focusing its ad network on monetizing Facebook inventory, LifeStreet Media has quickly achieved market leadership, serving a global audience of over 100 million people. LifeStreet Media's proactive approach to compliance with advertising guidelines minimizes risks for developers, publishers and advertisers while improving the experience for consumers, making it the safest and most effective social ad network.

LifeStreet Media is a platinum sponsor of Inside Social Apps on April 20, 2010 in San Francisco.

About LifeStreet Media

Founded in 2005, LifeStreet Media has become the largest social media ad network, serving billions of impressions each month into 8,000+ applications and sites to a global audience of over 100 million. The company's proprietary technology, customer focus, and commitment to compliance with advertising guidelines have allowed it to quickly achieve market leadership. Fusing optimization technology with human insight, Lifestreet Media relentlessly creates and optimizes thousands of ads and landing pages on behalf of its advertisers. This approach maximizes revenues, eliminates guesswork, and saves time and resources for advertisers, developers and publishers alike.

For more information, please visit: http://www.lifestreetmedia.com/

Contact Information

  • Media Contact:
    Hollis Guerra
    blast! PR for LifeStreet Media
    (919) 833-9975 x.14
    (919) 757-1174
    Email Contact