Capital C

Capital C

May 05, 2010 06:00 ET

Life's Brighter Under the Sun for Capital C

TORONTO, ONTARIO--(Marketwire - May 5, 2010) - After an extensive agency search Sun Life Financial has chosen Capital C as its Agency of Record in Canada. In its new role, Capital C will be handling all mass, new media, digital and branding initiatives for Sun Life's national campaigns.

"The entire agency contributed to winning this business," says Tony Chapman, CEO of Capital C. "We were up against some of the best in Canada and the United States, but Capital C was cautiously optimistic that the insights we uncovered, and the strategy and creative we developed would carry the day."

Mary De Paoli, Senior Vice President and Chief Marketing Officer of Sun Life Financial, was impressed by Capital C's non-conventional approach to solving business problems, as well as its in-depth understanding of consumer behaviour.

"Capital C impressed us with their people, their understanding of our business, and their creativity," says De Paoli. "We believe Capital C has the ability to help us deliver on our brand promise and create an experience for Canadian consumers that is memorable and useful. We couldn't be more delighted or confident in our decision."

Capital C will begin its first assignment immediately.

About Capital C

Named Marketing Magazine's 2006 Agency of the Year, Capital C is committed to thought leadership and designed to deliver executable and measurable marketing strategy. Founded on its Precision Marketing approach, Capital C has won over 50 International and National Gold Awards for its ability to create new products and elevate existing brands with Big Ideas that connect with consumers everywhere they shop, work, and play. For more information please visit www.capitalc.typepad.com.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2009, the Sun Life Financial group of companies had total assets under management of $433 billion. For more information please visit www.sunlife.com.

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