Lifestyle Brands Ltd.

January 11, 2005 15:24 ET

Lifestyle Brands Ltd Acquires Lamar and LTD Brands


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: LIFESTYLE BRANDS LTD.

JANUARY 11, 2005 - 15:24 ET

Lifestyle Brands Ltd Acquires Lamar and LTD Brands

TORONTO, ONTARIO--(CCNMatthews - Jan. 11, 2005) - Lifestyle Brands Ltd.
is pleased to announce the purchase of the Lamar and LTD snowboard
brands.

"Lamar snowboards; founded over 15 years ago has been built into a
dominant industry brand. LTD was originally founded in 1993, in Canada,
and eventually become one of the dominant players in the snowboard
industry," said Glenn Burton, VP Global Licensing.

Jamie Salter, of Lifestyle Brands stated, "Lamar and LTD have
historically been two of the best performing brands at retail." He
further stated, " They have continuously delivered great performance
product at great prices to core consumers and we now have the
opportunity to extend the brands into new product categories."

On a world-wide basis, Lifestyle Brands is actively pursuing world class
partners to develop the following categories under the LTD and Lamar
brands; snowboards, snowboard boots and bindings, outerwear, footwear,
skateboards, decks, wheels, trucks, protective equipment, helmets,
accessories, eyewear, packs, bags and headwear. Please contact Lifestyle
Brands directly.

Lifestyle Brands is a diversified global brand licensing and marketing
company licensing a variety of lifestyle and action sports brand names
including Vision ® and Vision Street Wear ®, Vision Skateboards™,
Premise ™, Lamar ® and LTD ®.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Lifestyle Brands Ltd.
    Glenn Burton
    V.P. Global Licensing
    (416) 631-3367
    Email: gburton@lifestylebrands.ca