Lifestyle Brands Ltd.

January 11, 2005 15:24 ET

Lifestyle Brands Ltd Acquires Vision Sports


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: LIFESTYLE BRANDS LTD.

JANUARY 11, 2005 - 15:24 ET

Lifestyle Brands Ltd Acquires Vision Sports

TORONTO, ONTARIO--(CCNMatthews - Jan. 11, 2005) - Lifestyle Brands Ltd.
is pleased to announce the purchase of the Vision and Vision Streetwear
brands from Vision Sports Holding Corporation. The purchase price was
not disclosed but as part of the agreement Vision Sports Holding
Corporation has agreed to license the brand for footwear and skateboards
for North American core shop distribution only.

Vision's President and Founder, Brad Dorfman, stated, " I believe that
Lifestyle Brands will be the perfect company to maximize the potential
of the Vision brand world wide. " He further stated, " I am thrilled to
be able to stay involved with the Vision brand and to contribute to its
success in whatever way that I can."

Jamie Salter stated, " Vision is an original and authentic action sports
brand with tremendous heritage and brand awareness. We are committed to
providing Vision with the opportunity to become a leading brand in the
action sports category"

On a world-wide basis, Lifestyle Brands is actively pursuing world class
partners to develop the following categories under the Vision group of
brands; skateboards, decks, wheels, trucks, protective equipment,
helmets, apparel, accessories, eyewear, packs, bags, footwear, ramps and
rails. Please contact Lifestyle Brands directly.

Lifestyle Brands is a diversified global brand licensing and marketing
company licensing a variety of lifestyle and action sports brand names
including Vision ™ and Vision Street Wear ™, Vision
Skateboards™.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Lifestyle Brands Ltd.
    Glenn Burton
    V.P. Global Licensing
    (416) 631-3367
    Email: gburton@lifestylebrands.ca