Peak of the Market

Peak of the Market

June 01, 2009 06:00 ET

Lifetime Achievement Award Goes to Manitoba Carrot Producer!

Peak of the Market Grower Dave Jeffries chosen for 2009 Lifetime Award

TORONTO, ONTARIO--(Marketwire - June 1, 2009) - The Canadian Produce Marketing Association (CPMA) recently chose their annual recipients for Lifetime Achievement recognition at the Association's Annual Convention in Toronto. Manitoba's own, Dave Jeffries, of Jeffries Brothers Vegetable Growers Ltd. from Portage la Prairie was bestowed the honour at the Awards Luncheon on May 8, 2009. Dave is the first grower ever to receive the CPMA's Lifetime Achievement Award since its inception in 1994.

"This award is really about the amazing contribution Dave Jeffries has made on behalf of the Canadian Agricultural sector and the development of the Canadian produce marketplace," stated Danny Dempster, President, CPMA.

Dave Jeffries was recognized for his commitment to the fresh produce industry at both the local and national levels. He has served on the Canadian Horticultural Council's Board of Directors since the 1990's including serving a term as President in 1998. He is also the elected Chair of Peak of the Market's Board of Directors and has served in that role for nearly twenty years.

"I am very honoured to receive this award," Dave Jeffries said. "My participation in the industry has always been rewarding and has given me the opportunity to work with so many friends and colleagues."

"Dave has provided a great deal of expertise on a variety of committees and boards," commented Larry McIntosh, President & CEO, Peak of the Market. "His commitment to his duties as Chair of the Board of Directors of Peak of the Market has always been unwavering."

Along with his wife Judith and his son Roland, Dave continues to produce over 700 acres of carrots, parsnips, daikon, squash and a variety of other vegetable crops.

Contact Information

  • Peak of the Market
    Larry McIntosh
    President & CEO
    (204) 793-7325
    Danny Dempster
    (613) 226-4187 extension 216