SOURCE: Limelight Media Group, Inc.

September 28, 2005 09:30 ET

Limelight Media Rolls Out Advanced Airport Narrowcasting Offering

IMPART Subsidiary Closes Digital Media Network Contract at Seattle-Tacoma Airport

SEATTLE, WA -- (MARKET WIRE) -- September 28, 2005 --Limelight Media Group, Inc. (OTC BB: LMMG) an innovator in the content, creation and management of out-of-home digital advertising and information networks, announced today that its IMPART subsidiary has closed a contract with the Port of Seattle for delivery of a first-of-its-kind, patent-pending, narrowcasting system that includes both passive and interactive advertising and content in a single, standalone, wireless unit. The new solution, called iPoint Networks™, is the first of the company's multi-airport rollout strategy which is designed to work together from airport-to-airport to enable travelers across the country to retrieve important, time-sensitive and meaningful information about their destination as they request it. The Port of Seattle contract includes ten units installed throughout Seattle-Tacoma Airport, (Sea Tac) Concourse D, which serves Alaska Airlines. The Sea Tac rollout includes a three-prong partnership strategy with these notable industry players: Seattle-based KOMO4 television, the media partner supplying a real-time news feed and; Alaska Airlines, the location display and advertising partner; and JC DeCaux, the company's advertising sales partner.

Laird Laabs, president of Limelight Media Group and IMPART, a wholly owned subsidiary of Limelight, stated, "With the increase in security and longer wait times at airports, we are pleased to offer travelers the real-time destination-based news and information they need in addition to providing a way to streamline travel planning before arrival with interactive capability for locating city-based information." David Lott, CEO of Limelight Media Group, added, "Our iPoint Networks offering is an innovation that the market needs and wants and we look forward to linking this service from airport-to-airport, across the country and for the first time providing dynamic advertising on the same platform."

The iPoint Networks software platform is a significant barrier to entry to competitors of Limelight in the digital signage and narrowcasting sectors because it offers added content and narrowcasting capabilities that no other platform offers today. The innovative, patent-pending, offering is designed to manage and track messaging while enabling buyers of the system to publish and manage their own content. The iPoint Networks solution is unique because it combines a rich display channel that changes information based upon the date and location. It also includes a separate, but connected area on the same screen for travelers to interactively seek out travel and destination information.

When travelers approach the iPoint Network kiosk they see a screen comprised of three content areas: across the top a ticker tape-style dynamic information area includes time, outdoor temperature and a weather forecast. Airports can also use the ticker tape text messaging as a critical communication tool to communicate to the hearing impaired in emergency situations. The top half of the screen displays dynamic "programmed" shows that are specifically tailored by clients to audience needs and include both digital advertising and video with sound. The bottom half of the screen is an interactive self-service, menu-driven display that includes directories, locators and way-finding content. At Sea Tac this content includes airport maps to customer services, restaurants and shopping plus city-based information such as attractions, local maps and special offers in addition to real-time destination-based news, weather and traffic. It will also offer airline information including en-route flight status, airline layout, seat status and availability. Another invaluable feature is its use as an airport security tool. Within seconds airport security can convert the system to a full screen security message board to clearly advise and direct passengers in the event of a security incident.

The software platform is designed as a dynamic, ever-evolving operating system and will include regular system upgrades and new features. For example, work is underway on a feature that will help travelers pinpoint the location of their car in the airport parking garage. Additional features will be added dependent upon the needs of the partner, traveler and the Port as use expands.

About Limelight Media Group, Inc.

Limelight Media Group, Inc. (OTC BB: LMMG), headquartered in Seattle, Washington, is a rapidly expanding digital signage leader in the emerging out-of-home media sector, which is beginning to take center stage with advertisers. The company is growing through a consolidation strategy that includes acquiring the industries best and brightest talent and most advanced solutions to create a broad, integrated one-stop communications media company focused on digital signage and networked advertising offerings for leading brands in industries such as retail, grocery, banking, restaurants, hospitality, government and public spaces, among others. The company's digital media solutions enable the simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center. More information can be found at these websites: and

This release includes projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although the respective managements of IMPART and Limelight believe that the expectations reflected in these forward-looking statements are reasonable, they can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.

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