SOURCE: Linescape

April 19, 2010 08:15 ET

Linescape Launches AdRoutes™ User-Managed Advertising Platform

Search Engine Introduces Low-Cost and Highly-Targeted Advertising Model to Maximize Return on Ad-Spend

BURLINGAME, CA--(Marketwire - April 19, 2010) -  Linescape announced today the launch of its new AdRoutes™ subsystem, a user-controlled on-line advertising system for serving ads on the Linescape search engine. AdRoutes™ gives sponsors unprecedented direct control over their advertising strategy and expenses, allowing them to fine tune the targeting of their advertisements to the precise audience they wish to reach, and to dynamically manage their campaigns themselves. 

Advertisers no longer need to commit to long term fixed-cost ad placements, which may or may not be seen by a target customer. AdRoutes™ can place ads that are related to the ports or trade lanes searched by users, allowing advertisers to get their message across to customers at the moment they are searching for container transport. AdRoutes™ works through a simple user control panel that enables advertisers to manage their ads including create, start, edit, stop or change geography with a few clicks of the mouse. 

"We are no longer tied to the conventional advertising model. AdRoutes™ operates somewhat like advertising on Google, Yahoo or Bing, but because Linescape is a 'vertical search engine' with 100% of our audience interested in ocean freight, the advertisement is much more qualified and targeted" said co-founder David Tarizzo. "This tool is ideal for anyone wishing to advertise to the ocean freight industry in any way. And it is also attractive to smaller advertisers because AdRoutes™ can accept small payments by credit card online."

After an AdRoutes™ account has been created, advertisers upload one or more ad images of various sizes and therefore maintain a library of images to choose from at any time. Then, a campaign is created in which the advertiser chooses the geography to be applied. Geographic areas can be as broad as the entire world, or as small as a single port, with separate geographic areas selected for origin and destination. Next, one or more images is associated to the campaign. Start and end dates may also be specified. Users may create as many campaigns as they wish and are in complete control at all times. Advertisers can manage their AdRoutes™ account at any time, 24 hours a day. Funding for the ads is as simple as using a major credit card. An example of an advertiser's campaigns may be:

Campaign A - Run Image01 for all searches between the port of Hamburg and any port in Japan.

Campaign B - Run Image23 for all searches originating in North America to anywhere only for the month of September.

Campaign C - Run Image52 for all searches between Europe and China

AdRoutes™ records statistics for all impressions and clicks per campaign. This lets advertisers measure the effectiveness and progress of each ad or campaign and therefore to easily make changes in order to optimise campaigns for maximum impact and lowest cost.

Linescape is a powerful search engine with a broad database of container sailing schedules from over 125 vessel-operating carriers. The number of visits to Linescape is growing by 6% each month and users are primarily shippers (53%) and freight forwarders (40%). Each unique visitor searches up to 3 port pairs, on average. With the ability of advertisers to associate their ads to any specific region, country or port desired, the advertising message is highly targeted and more relevant to those who will see it, and advertising costs are kept low because impressions are not wasted outside the target area.

"AdRoutes™ changes the advertising mind-set in this industry," according to co-founder Dimitrios Sogas. "Linescape now makes it possible for advertisers to promote their services in a highly effective, targeted fashion. This means lower advertising costs and more results for each dollar spent -- a recipe for success in these difficult times."

About Linescape

Linescape is a leading online provider of comprehensive ocean container shipping schedules for shippers and freight forwarders worldwide. Headquartered in Burlingame, California, Linescape was created in 2008 by a team of professionals who have spent many years in industries that require the shipping of goods to customers all over the world. The company is not affiliated with any carrier, which enables it to act with independence toward all shipping lines, shippers and forwarders. For more information, visit www.linescape.com.

Contact Information

  • Press Contact - Europe:
    Mr David Tarizzo
    +44 20 8816 8850
    Email Contact

    Press Contact - North America:
    Mr Dimitrios Sogas
    +1 650 703 1042
    Email Contact