Lingo Media Corporation
OTC Bulletin Board : LMDCF

Lingo Media Corporation
Speak2Me Inc.

Speak2Me Inc.

November 26, 2008 08:26 ET

Lingo Media Corporation: Speak2Me Signs Mercedes as Launch Advertiser

TORONTO, ONTARIO--(Marketwire - Nov. 26, 2008) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media" or the "Company") a leader in online and print-based English language learning products is pleased to announce that its wholly-owned subsidiary, Speak2Me Inc. ("Speak2Me"), a state-of-the-art online English language learning service has signed Mercedes-Benz (China) as its launch Conversational Advertising™ client.

The three-month "Smart Cities" campaign will launch in May 2009 to coincide with the introduction of the smart fortwo line in China. The campaign will allow users to engage in a virtual world tour, beginning with Paris, Rome and San Francisco. In each city, users will be guided on an insider's tour by a virtual native. Using Speak2Me's unique interaction platform, the users will speak to their guides in free-flowing conversations, helping them learn about the city's attractions and culture, pick up a few phrases in the local language, and improve their conversational English.

"We're very excited to have smart as our launch client," said Michael Kraft, CEO of Lingo Media. "International travel and car ownership are part of the lifestyle aspirations of the hundred-million-plus young professionals and students who are studying English in China today. Mercedes immediately saw the potential of building brand affinity through Speak2Me, and the ongoing Smart Cities will associate the smart brand with the user's lifestyle aspirations."

"We've chosen cities that naturally appeal to smart consumers," said Liu Lei, Senior Manager for E-Marketing for Mercedes-Benz (China). "These are young, curious and self-confident people who value individual expression, exploration and international travel. With Speak2Me, we're giving them a sneak-preview of the authentic experiences to be had in these places, and we hope to make this a regular feature, launching new cities on a regular basis in the future."

In each smart city, users will be greeted by a virtual friend - an English-speaking local (and smart owner) who will guide them on an insider's tour of the places that by-the-book tourists rarely see, and get a taste of what it's really like to live there. Each city features eight "destinations", chosen to expose the user to a different facet of the city's unique and authentic cultural flavours and historical heritage. Each destination will also contain a brief language lesson, teaching users situation-specific French, Italian, as well as English.

"People come to Speak2Me because they want to master spoken English, and a desire to travel or study abroad is a major motivation for them to learn," said Jonathan Brody, President of Speak2Me. "This virtual world tour will have tremendous appeal to young professionals and students both in China and beyond. Learning English on Speak2Me with interactive simulations of real-life experiences in smart cars is one example of how Speak2Me can work with advertisers to develop customized interactive simulations, where users can interact with their products and services. Our smart fortwo lesson modules are a value-add for our users in China but also provides for an engaging and meaningful brand relationship. It is product placement taken to a whole new level."

Speak2Me has been operating in an invitation-only beta since April 2008 while testing the online service and its features and also obtaining valuable user feedback. The signing of this first advertiser is one of the key milestones that Speak2Me had set out to complete before the end of this year and precedes the launch of the Speak2Me's version 1.0 expected to be released over the next week.

Speak2Me's Conversational Advertising™ consists of lesson modules with embedded advertising customized around the advertisers' product or service. In these interactive lessons, the user is immersed in the brand for the full 3-5 minutes duration of the lesson, and the advertiser's message is actually coming out of the user's mouth. Speak2Me is assembling an online ad sales team over the next few months and will begin to present sponsorship opportunities to other major advertisers, offering advertising on a Cost per Lesson basis coupled with sponsorship packages that will include audio-enabled eZines and traditional banners.

About Mercedes-Benz (China)

Established in 1986 and based in Hong Kong, Mercedes-Benz China Limited (MBCL) is the wholly owned subsidiary of Daimler AG and the franchise-holder for all imported passenger vehicle products under the Mercedes Car Group (MCG) in China, Hong Kong and Macau. The Group includes the Mercedes-Benz passenger car, smart brands and the legendary Maybach, along with sub-brands Mercedes-Benz AMG and Mercedes-Benz McLaren.

About Speak2Me

Speak2Me Inc. offers a groundbreaking online service designed to address the rapidly growing need for conversational English learning around the world. Using robust speech recognition technology, Speak2Me provides more than 350-targeted language lesson modules involving interactive conversations with a virtual teacher. A unique social-network infrastructure also allows students to form study groups, creating an environment that, along with contests and prizes, engenders co-operation and competition, just as in a conventional classroom. Beta launched in China in April 2008 - the largest market in the world for English Language Learning (ELL) - Speak2Me is a free, advertising-based portal and is available at


Lingo Media Corporation is a diversified online and print-based education product and services corporation.

Lingo Media's Speak2Me Inc. subsidiary is a new media company that focuses on online advertising in China via its Internet-based English Language Learning portal.

In China, where the Company has extensive industry and Government contacts built up over the past decade, Lingo Media continues to expand its legacy business via its subsidiary Lingo Media Learning Inc. ("Lingo Learning"), a print-based publisher of English Language Learning programs in China since 2001. Lingo Learning has an established presence in China's education market of 200 million students. To date, it has published 244 million units from its library of more than 340 program titles in China.

In Canada, Lingo Media focuses on early childhood cognitive development, through its subsidiary A+ Child Development Ltd., ("A+") which distributes educational materials along with its unique curriculum. A+ has been operating in Canada for over ten years through its four offices in Calgary, Edmonton, Toronto and Vancouver. Lingo Media plans to introduce A+'s learning system and products to parents of pre-school children in China.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on or


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