Lingo Media Corporation
TSX VENTURE : LM
OTC Bulletin Board : LMDCF

Lingo Media Corporation

April 13, 2010 08:00 ET

Lingo Media Unveils Fee Based Parlo®

Online System Offers State-of-the-Art Speech Recognition and Avatar-Based English Language Learning Training and Assessment

TORONTO, ONTARIO--(Marketwire - April 13, 2010) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media"), a leader in online and print-based English Language Learning ("ELL") products is pleased to announce that it has re-launched Parlo, its new fee-based, English training and assessment business in China targeting corporations, governments and educational and training institutions.

Since acquiring Parlo in September 2009, Lingo Media has focused on implementing its proprietary technology and has re-launched the brand to serve as an ELL online training system. This fee-based training solution provides interactive lessons with a virtual instructor and other online language learning services. Parlo now offers a comprehensive reporting management system to monitor employee and student skill levels and progress.

Parlo was redesigned by incorporating Lingo Media's state-of-the-art speech recognition and avatar-based ELL lessons with a robust and highly customizable Learning Management System. The training service features a wide range of English lessons resulting in an overall suite of solutions that meet the demand of multiple target markets in China, regardless of the industry or the size of the organization.

Parlo's first product, Parlo Business English (www.parlobusiness.com) consists of eight learning stages of varying degrees of difficulty. Each learning stage has five levels, totalling 40 levels of proficiency. Parlo will earn revenues through the sale of licenses per seat with a graduating pricing schedule based on the number of users and the length of the course.

Michael Kraft, President & CEO of Lingo Media said: "When we purchased Parlo in 2009, our primary goal was to integrate the website with our technology, rebrand Parlo and bring it to market as a leading ELL fee-based training and assessment service. As a pre-launch customer, China Southern Airlines is training 6,200 of its cabin attendants and ground service staff. Our re-launch of Parlo with its new learning management system will be focused on aggressively marketing to the fast-growing corporate training market in China. We will also offer Parlo in other emerging markets including India and the Middle East/Gulf Region. Parlo is accessible 24/7 from any location as we seek to Change the Way the World Learns English". 

About Parlo

Parlo is a training and assessment business whose on-line offerings provide targeted lesson modules to help employees, civil servants & professionals develop their spoken, as well as, listening and comprehension English skills needed to remain competitive in the workplace and global economy. Parlo is a wholly-owned subsidiary of Lingo Media Corporation.

About Lingo Media (TSX VENTURE:LM)(OTCBB:LMDCF)

Lingo Media Corporation (www.lingomedia.com) is a diversified online and print-based education products and services corporation focused on English language learning ("ELL") on an international scale through Lingo Learning Inc., a print-based publisher of ELL programs in China, Speak2Me (www.speak2me.com/advertising), a free-to-consumer online ELL community and Parlo, a fee-based language training and assessment platform (www.parlobusiness.com). Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of 300 million students. The Company continues to broaden its presence in China as well as other major English language learning markets, to provide access to world-class English learning solutions on a global scale. 

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on www.sedar.com or www.sec.gov/edgar.shtml.

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