Lingo Media Corporation
OTC Bulletin Board : LMDCF

Lingo Media Corporation

January 20, 2010 07:04 ET

Lingo Media's Agreement With World-Leading Advertiser Tops List of 2009 Achievements

TORONTO, ONTARIO--(Marketwire - Jan. 20, 2010) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media"), a leader in online and print-based English language learning ("ELL") solutions is pleased to announce that its second advertising campaign with Mercedes-Benz (China) Smart fortwo car tops it's list of notable corporate achievements for 2009. This world-class company signed a second contract last year with Lingo Media's Speak2Me, an online ELL community. It's a unique advertising win that signals opportunities ahead in 2010 for this Toronto-based pioneer of ELL solutions in the Chinese marketplace.

Mercedes-Benz (China) selected Speak2Me's Conversational Advertising™ platform to support the launch of the Smart fortwo car in China. Additionally, Motorola China tested this unique ELL community to increase brand awareness of its new Moto A1210 product with the young adult marketplace in China. Speak2Me integrated Motorola's messaging into a series of fully immersive multimedia lessons reaching 250,000 unique users in a month -- with results 10 times greater than their traditional banner advertising campaigns.

In addition to signing advertising sponsorships, Lingo Media's Speak2Me subsidiary reached its 1 Millionth registered user in 2009 representing a 100% growth over 2008. 

Lingo Learning, its legacy publishing subsidiary, increased its sales by 10% over the previous year and marked its 10th year of contractual service to the Chinese government. This business unit publishes kindergarten to grade 12, university & college textbooks and other learning aids to teach English.

Lingo Media acquired Parlo in September 2009 in order to launch an English language corporate training platform. Even prior to the formal launch of this new fee-based training business, Parlo celebrated its first major sales win with the signing of China Southern Airlines in conjunction with Lion King Education. The airline will be using this training service to ensure its 6,200 employees are ready to serve a growing international English-speaking client base. Parlo will be formally launched later this year as Lingo Media's training platform for corporations, educational institutes and governments.

"With a major advertising win, the acquisition of Parlo and sales growth momentum, 2009 was an excellent year for us" says Michael Kraft, Lingo Media's President & CEO. "Not only has our company continued to grow its sales as a recognized brand name print publisher for students in China, we have successfully transitioned into digital English language learning and training with some very promising early results."

Lingo Media 2009 Highlights

  • Advertising sponsorship agreement with Mercedes-Benz (China), who selected Speak2Me's Conversational Advertising™ to support the launch of the Smart fortwo car in China
  • Advertising trial campaign with Motorola China to promote its Moto A1210 brand on Speak2Me. Results from this unique multimedia trial campaign reported a very significant 10 times greater effectiveness than those of their traditional banner advertising campaign.
  • Acquisition of Parlo, which is being repurposed as Lingo Media's fee-based English training product, and built a management and sales team
  • First corporate training sale through newly-acquired Parlo to China Southern Airlines
  • Agreement with Shanghai World Expo 2010 to use Speak2Me to provide English language testing and training for volunteer applicants for this international trade show expecting more than 70 million visitors
  • 1 Millionth registered user signed on to Speak2Me's website representing 100% growth in registered users over 2008
  • Strengthening of management team with addition of Gali Bar-Ziv, as Chief Operating Officer and Brent St. Pierre, as Chief Technology Officer. These two executives have extensive experience in bringing new products to market, corporate sales and technology leadership
  • Significant reduction of development costs through partnership with India-based technology and software provider

The Year Ahead
Our plans for 2010 include:

  • Launching and aggressive marketing of fee-based training product in China
  • Expansion of ELL training product beyond spoken English, organically and through external acquisitions
  • Opening of 1st training center under joint venture with Parlo & Lion King Education
  • Enhancement of Speak2Me feature set, including Study Abroad & Dating channels

"Our team has worked diligently this past year to position Lingo Media as a significant provider of English learning tools for the more than two billion people around the world who want to master English", says Kraft. "We have a specific focus at this time on China and are moving forward with our aggressive plans to enter India and the Middle East/Gulf Region this year."


Lingo Media Corporation ( is a diversified online and print-based education products and services corporation focused on English language learning ("ELL") on an international scale through its Lingo Learning Inc. subsidiary, a print-based publisher of ELL programs in China, Speak2Me (, an online ELL community, and Parlo, which today is an integrated language and cultural immersion portal ( Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of 300 million students. The Company continues to broaden its presence in China as well as other major English language learning markets, to provide access to world-class English learning solutions on a global scale.

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Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on or


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