SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

March 25, 2010 14:44 ET

LinkedIn Marketing FAQ: a Practical Program for Building Brand and Buzz on Top Social Networks

Bulldog Reporter's PR University Presents a New Webinar for PR Professionals, Thursday, April 8, 2010

OAKLAND, CA--(Marketwire - March 25, 2010) -  PR and communications professionals looking to create a LinkedIn strategy for their brand, build a winning profile, presence and visibility on LinkedIn, review LinkedIn case studies and learn best practices of successful PR campaigns that have used LinkedIn should attend this new webinar from Bulldog Reporter titled: "LinkedIn Marketing FAQ: A Practical Program for Building Brand and Buzz on Top Social Networks."

In just 90 minutes PR and communications pros will learn how to use LinkedIn to find communities interested in their company -- from building and managing LinkedIn groups to integrating LinkedIn into Facebook and Twitter accounts -- and discover exactly how they can contribute to the conversation around their product, brand or service to drive greater visibility, buzz and results.

This exclusive PR University webinar takes place on Thursday, April 8, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT) and features LinkedIn power user Chuck Hester.

Here's what PR and communications pros will take away from this event:

  • Convincing Data: Why they need to be on LinkedIn now -- and how to sell the idea to management and clients
  • Case Studies: Concrete examples they can take to their execs to show how LinkedIn can help build brand, reputation, stakeholder relationships and the bottom line
  • Key Definitions: What LinkedIn is -- and isn't -- plus how online social networking works
  • How to create a LinkedIn Profile: Guidelines for setting up an effective profile and the newest LinkedIn Tool to make their profile better
  • Building a LinkedIn Presence: Simple steps for building a following quickly -- and for networking with the "connectors" on LinkedIn
  • Writing Effective Status Updates: Tips for driving buzz and results in as few characters as possible, while working across several social media platforms
  • Essential LinkedIn Tools: Apps and add-ons that will make their experience on LinkedIn more useful and valuable -- from LinkedIn Groups to Q&A and other new widgets
  • LinkedIn Myths and Mysteries: The five things that PR pros don't know about LinkedIn and the misconceptions of this amazing social media business tool
  • Monitoring Essentials: How to track what's being said about them or their brand, company or products on LinkedIn and other social media
  • LinkedIn for Media Relations: How to reach and pitch journalists using LinkedIn in -- plus examples of LinkedIn pitches that earned media coverage
  • PR Faux Pas: The ten most common mistakes PR people make on LinkedIn and social networks -- and how to avoid them
  • How to integrate their LinkedIn, Twitter and other social networking accounts so they work together to drive messaging and brand
  • How to incorporate LinkedIn into traditional communications plans, programs and campaigns
  • Measurement and Metrics: How to measure their LinkedIn effort's value and prove it to management
  • Crisis Tips: The role LinkedIn and other social media play in communicating with stakeholders when bad news or events happen

For more details go to conference home page

Attendance at this Bulldog Reporter's PR University streaming webcast costs just $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

Contact Information