SOURCE: Liquidus Marketing

January 12, 2010 09:00 ET

Liquidus' BannerLink™ Increases Consumer Interaction Rates by More Than Eight Times

Next Generation Rich Media Banners Keep Consumers Engaged and Deliver Results

CHICAGO, IL--(Marketwire - January 12, 2010) - Liquidus, the only company that can create and deliver dynamic video advertisements to web, mobile and video on demand TV platforms, today announced that BannerLink, the company's Rich Media video banner product, increased customer interaction rates over traditional Rich Media advertisements by more than eight times. This information is based on the company's aggregate data compared to DoubleClick's 2008 Year-In-Review Benchmark Report.

BannerLink has dramatically increased engagement rates, and driven business results for advertisers, because of its unique ability to promote entire product video inventories through one banner ad, without requiring the consumer to leave their original webpage. "Our ability to merchandise product inventories through Rich Media is revolutionizing the way companies are marketing their products online," said Todd Holmes, president and CEO, Liquidus Marketing. "By effectively turning banner ads into video enabled catalogs that consumers can browse, we are able to deliver powerful results to our clients."

The most important metric for most online advertisers, "click through rate" (CTR), is quickly being replaced by engagement rates, the amount of time individuals stay on a website interacting with an ad. The Liquidus BannerLink product has an average interaction rate of almost 17 percent compared to an overall online ad interaction rate average of 2.11 percent.

BannerLink is currently being sold by resellers such as broadcast group CBS and Comcast Spotlight, the advertising sales division of Comcast Cable.

"We've found that for our clients, BannerLink is unparalleled in its ability to keep consumers engaged with ads," said Steve Klein, Senior Director of Advanced Media Sales, Comcast Spotlight. "Liquidus has really changed the playing field when it comes to video advertising with a platform that enables advertisers to cost effectively promote their entire inventories through a highly engaging rich media banner."

Liquidus is continually tracking the effectiveness of BannerLink. To view the most recent interaction metrics visit the "Latest News" section of at

About Liquidus

Liquidus has revolutionized the way companies are advertising on web, mobile and Video On Demand TV. Through a proprietary platform, Liquidus works with clients to create large volumes of video advertisements using existing static collateral. The result is high production quality, affordable interactive video advertisements for multiple media outlets that capture consumer's attention.

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