The Container Store

July 24, 2006 22:22 ET

Listeners Off to College? The Container Store's College Experts Can Get Them Organized!

MEDIA ADVISORY--(CP RadioWire)--July 24, 2006--As August inches closer, more things need to get accomplished in order to start the new school year in an organized fashion. As you prepare your listeners for the school year, we wanted to let you know how The Container Store can serve as an expert source.

And as you consider what students and their parents will want to hear about, we don’t think the big question for the season will be, “what are the coolest new backpacks?” or “how small will the latest laptops be?”, but rather, “how are students going to fit the billions and billions of dollars they’re projected to spend in textbooks, electronics, school supplies, clothing and shoes in their pint-sized living spaces?”

According to studies conducted by the National Retail Federation, students and their parents were projected to spend $30.8 billion last year preparing to get back to campus. And given the history of annual increases, that figure could easily exceed $40 billion this year.

So, to answer the question of how students will store all of their stuff....they’ll spend an additional $4+ billion on dorm and apartment furnishings. But where do they start? We’ve included a few ways below that The Container Store can help your listeners:

* For more than 28 years, The Container Store has seen all types of dorm rooms and apartments - we’re no stranger to maximizing small spaces. And since the average college student moves eight times before graduation, they need flexible solutions that will work beyond their dorm rooms! No matter the school, we’ve found that college students need to break it down into six areas that are in need of organization. It’s called our Dorm Room Basic Six! Encourage your listeners to jump online at and search our Dorm Room Basic Six!

* The average student spends about $600 to outfit their college living space. Share with your listeners how they can make the most of any budget. Check out The Container Store’s College Web site ( to see product solutions from a variety of price points that will maximize the storage space for any college living area.

* Share with your listeners that The Container Store’s experts serve as personal shoppers for students and their parents helping them navigate the ins and outs of exactly what they need for their locker, college dorm room or first apartment.

* Invite your listeners to The Container Store’s Annual College Night Event! All During this fun evening, college-bound students and their parents will be able to organize their dorm rooms for 20% less. Students must present their high-school ID, college ID or Driver’s License for admission to this private event for college students and their parents. No reservations required. For a complete listing of The Container Store’s College Night events, please log on to

* What’s your listeners’ dorm room style? The Container Store knows it’s not just about the function of a product – but also how it looks and reflects a student’s personal style. Look at to see the depth and breadth of the product collection found in each of our Stores and online.

Contact Information

  • Carolyn Sutton
    Courtney Shaver