SOURCE: Live Gamer

December 17, 2012 11:37 ET

Live Gamer Partners With Openbucks to Expand Pre-Paid Payment Options in the U.S.

Allows Users Without Access to Traditional Payment Methods to Engage in Online Gaming Payments

NEW YORK, NY--(Marketwire - Dec 17, 2012) - Live Gamer, the leading monetization solution provider for the interactive entertainment industry, announced today that Openbucks has been added to the Live Gamer platform to expand prepaid payment options for online gaming consumers in the United States and Canada. Openbucks has partnered with top brick and mortar retailers, such as Subway, Burger King, CVS, Shell and Circle-K to provide a safe and easy online payment alternative for those customers who don't have or prefer not to use credit or debit cards when buying online. Consumers can use the gift cards of participating retailers, found at over 100,000 locations, to buy and pay at over 1000 online games.

"We're committed to delivering the easiest and most accessible monetization solutions to our video game consumers around the world," said Andrew Schneider, president and co-founder of Live Gamer. "It's a win-win situation for both of our companies: Openbucks is a great solution to allow passionate gamers access to the content they love and tapping into the Live Gamer platform allows Openbucks to maximize their monetization opportunities and global footprint."

"Openbucks enables online games to increase their conversion rates and monetize consumers who they did not have access to before," said Marc Rochman, CEO and Founder of Openbucks. "We've seen up to 10% lift in sales, with over 70% of new paid customers, for online merchants who integrated with us. Consumers get it and love the convenience of walking in a Subway restaurant to have a sandwich and at the same time grab a few gift cards for their online purchases. Partnering with a leader and innovator in the payment space, such as Live Gamer, is an important step to make the gift card payment option available to many great titles and millions of additional users."

About Openbucks
The Openbucks Gift Card Payment Network is a fast, convenient and safe alternative to credit cards for online payment. Consumers can get a gift card from a trusted retailer such as Subway, Burger King, Circle K, CITGO, Shell, Dollar General and CVS/Pharmacy, and purchase at hundreds of online games and ecommerce sites. For more information please visit http://www.openbucks.com.

About Live Gamer, Inc.
Live Gamer is the world's first combined digital commerce and advertising platform. With an advanced microtransaction and virtual economy engine, global payment gateways, worldwide ad network and video incentive advertising platform, Live Gamer helps online entertainment companies drive maximize revenue from their content, and connects advertisers to a network of over 60 million users across the US and Europe. Live Gamer's technology has been adopted by leading publishers in gaming, entertainment and social including Facebook, GREE, Electronic Arts, EMI, Take 2, Sony Online and Conde Nast. Advertisers on the Live Gamer Media network include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For more information on Live Gamer and its Elements, Ad Elements, and gamerDNA media services, please visit www.livegamer.com.

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