LiveHive Systems Inc.

LiveHive Systems Inc.

July 31, 2008 09:00 ET

LiveHive Systems Brings Interactive Viewing Experience to NBC's 2008 Olympics Coverage Primetime Challenge offers two-screen, live companion to Beijing Olympics

WATERLOO, ONTARIO--(Marketwire - July 31, 2008) - LiveHive Systems has been selected to deliver the Primetime Challenge, an interactive viewing experience, to NBC's coverage of the 2008 Beijing Olympics. The announcement was made today by Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics, and Robert Riopelle, Vice President, Business Development, LiveHive Systems Inc. Primetime Challenge is an interactive, two-screen companion to NBC's television broadcast. As viewers watch NBC's on-air coverage, they will be able to engage with content that complements the broadcast in real-time. Viewers will be able to predict the outcomes of live events, participate in real-time polls, answer trivia questions, and play Olympic-themed mini-games. Players will also have the opportunity to chat, challenge, and compete with friends, and do it all live, providing a forum for Olympic fans to connect with others.

"We've brought our interactive technology to sports, reality TV, and awards shows, and we're excited to work on the Beijing Olympic Games," said Robert Riopelle, Vice President, New Business Development, LiveHive. "Our NanoGaming platform offers Olympic viewers a new way to connect with the athletes, and compete with their friends for points and prizes. This will be an opportunity to watch the Olympics like never before."

" Primetime Challenge offers a new and exciting way for users to follow NBC's primetime coverage of the Beijing Olympic Games," said Miller. "With real-time predictions, mini-games, and live chat, Primetime Challenge is a great way for Olympic fans to immerse themselves in all the excitement of the Beijing Games." Primetime Challenge is available from August 8-24, 2008 on

About NBC Olympics

NBC, "America's Olympic Network," owns the exclusive U.S. media rights to the Olympic Games, television's most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball. In August 2004, 203 million viewers watched as the networks of NBC Universal-NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC's HD affiliates-offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to Merging news, results and schedules with extensive video coverage and an unmatched depth of unique story telling content, will be the Olympic fan's hub for every aspect of the 2008 Beijing Games experience-from the most comprehensive TV schedules to learning how to connect to mobile, gaming, VOD and other digital destinations. will provide approximately 2,200 hours of live event competition where users can choose from up to 20 concurrent streams encompassing 25 Olympic sports. In addition, the site will offer more than 3,000 hours of on-demand access to full-event replays and extensive highlights, including daily recaps of key events, best-of montages, commentator analysis and athlete-specific clips.

About LiveHive Systems Inc.

LiveHive Systems is the developer of NanoGaming, the number one choice in Interactive Entertainment Solutions for television broadcasters seeking to bring interactivity to their broadcasts. NanoGaming enhances the breadth and value of their advertising portfolio to sponsors. Only LiveHive provides a completely outsourced, turnkey solution that includes enterprise-class software, integration, game development, joint marketing campaigns, and event management. Over the past 12 months, hundreds of thousands of television viewers have played at least one of the many NanoGaming-powered games being deployed by such networks as Turner, ESPN, NBC and CBC. With NanoGaming, viewers have interacted with reality TV, football, baseball, hockey, basketball, NASCAR, amateur sports, and more. LiveHive Systems is based in Waterloo, Ontario, which was recently named the world's top intelligent community by the New York-based Intelligent Communities Forum. For more information, visit

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