February 01, 2010 09:00 ET

LiveOps and Keniks Announce Partnership

Joint Effort Targets Innovation in Cross-Channel Acquisition

SANTA CLARA, CA and SAN FRANCISCO, CA--(Marketwire - February 1, 2010) - LiveOps and Keniks today announced a partnership to jointly bring to market a solution for online performance marketing and contact center services. With this partnership, LiveOps and Keniks will provide a cross-channel customer acquisition solution that will maximize revenue generation capabilities for customers.

LiveOps' partnership with Keniks recognizes the increasingly important role of online marketing services within the direct response industry, and the need to integrate Web technology for sustained client success. Together, the two companies will work closely to implement innovative solutions that bridge contact center and online acquisition channels.

"We believe success within the evolving direct response marketplace requires a coordinated multi-channel effort that leverages and supports traditional marketing channels," said Matt Fisher, general manager of LiveOps Direct Response Business. "Our partnership will provide clients access to Keniks' innovative, data-driven platform and extensive understanding of online marketing tools to take advantage of growing opportunities on the Web."

The combination of Keniks' expertise in online marketing and an executive team experienced in the contact center and direct response industries was integral to LiveOps' partner choice, and consistent with its premier service offering. This specialization will allow for enhanced service integration and enable LiveOps to provide its clients with essential online solutions that complements its core contact center platform.

"Key trends in consumer response to offline media highlight the need for an integrated acquisition strategy across retail, contact center and online channels to deliver success," said Keniks CEO Patrick McKenna. "This partnership ideally matches both companies' respective capabilities to achieve our vision of maximizing return on every media dollar."

About LiveOps

LiveOps is a rapidly growing technology company offering two innovative solutions for enterprises: Contact Center in the Cloud, a SaaS technology platform for managing contact centers, and Workforce in the Cloud, an on-demand workforce for outsourcing call center calls. LiveOps On-Demand Contact Center Platform brings the value of cloud computing to the contact center by enabling enterprises to rapidly deploy an always-on and instantly scalable contact center infrastructure in a pay-per-use model that enables customers to achieve greater operational and cost efficiencies. LiveOps uses this same technology platform everyday to successfully run the largest virtual call center with over 20,000 independent agents. LiveOps provides enterprises with the on-demand call center platform and community of on-demand independent agents to quickly achieve better business results. The company is headquartered in Santa Clara, California.

About Keniks, LLC

Keniks is a performance marketing and technology company focused on strategic online customer acquisition for companies that market direct to consumer products through offline media channels. By connecting web-based innovation with the power, content and reach of traditional offline media, Keniks executes results-based campaigns to maximize online acquisition opportunities and retain brand differentiation and product value on the web. Keniks boosts return on offline media spend by increasing customer value through data driven targeting on the web. The Keniks team brings extensive experience in online and offline direct to consumer marketing and technology development.

LiveOps is a registered trademark and LiveWork is a trademark of LiveOps, Inc. All other company and product names mentioned are used only for identification purposes and may be trademarks or registered trademarks of their respective companies.