SOURCE: Rescue Beverage Corporation

October 15, 2007 13:22 ET

Loaf 'N Jug Offers 'The Cure' for the Common Hangover

All-Natural 'After Drinking Drink' Now Available at Southern Colorado Loaf 'N Jug Stores

DENVER, CO--(Marketwire - October 15, 2007) - The Cure, the first healthy, all-natural, hangover remedy to relieve the negative effects of alcohol, is now available at most Loaf 'N Jug stores across southern Colorado. The Cure is a tropical-flavored powdered mix that effectively alleviates hangover symptoms when dissolved in water and taken one hour after the last alcoholic beverage is consumed. The Cure is available for purchase at Loaf 'N Jug stores in Colorado Springs and Pueblo, in hundreds of liquor stores across Colorado, and online at www.TheCureDrink.com.

"After The Cure was introduced in Colorado this fall, there was a flood of interest in the product from distributors, retailers, and of course, consumers," said Robert Scholl, president and chief executive officer of Rescue Beverage Corporation, manufacturer of The Cure. "The Cure is simply the healthiest course of action after drinking alcohol, and that concept resonates with so many consumers. We are pleased to offer the product to consumers in southern Colorado who want to enjoy alcoholic beverages without sacrificing energy or productivity."

The Cure alleviates common hangover symptoms such as headache, nausea, dehydration, fatigue and upset stomach, and is the only product that successfully addresses the root cause of a hangover from a biological perspective. Unlike other common home remedies such as sports drinks and pain relievers, The Cure purges toxins, rehydrates the body, and restores vitamins, minerals, electrolytes and nutrients lost during alcohol consumption.

The product is 100 percent all-natural -- even the red coloring comes from beet root powder. The preservative-free, effervescent solution also supports the natural metabolism of alcohol and helps to alkalize the blood, which is affected by alcohol's acidity. The remedy also contains milk thistle to support liver and kidney function. The result: the first product for social drinkers to gain "day-after" energy without the use of caffeine.

The Cure was developed and launched in 2007 by a team of University of Colorado graduates, including Colorado native Scholl. For more information or to purchase The Cure, visit www.TheCureDrink.com.

About Rescue Beverage Corporation

Rescue Beverage Corporation developed and manufactures The Cure, the only healthy, all-natural hangover remedy to relieve the negative effects of alcohol. Successful Ironman athlete and health enthusiast Robert Scholl founded the company in 2006 to develop products that protect, rebuild, and fuel the body and mind. The company donates a significant portion of its profits to several worthy social and environmental causes, including programs to encourage responsible drinking. For more information, visit www.TheCureDrink.com.

Contact Information

  • Contact:
    J.D. McCartney
    Xstatic Public Relations
    303-928-7144, Ext. 48
    jd@xstaticpr.com