The Edible Prairie Journal

The Edible Prairie Journal

December 07, 2007 12:16 ET

Local Culinary Magazine is the Perfect Gift for Prairie “Locavores”

Prairie-Based Cooking magazine Going Strong into its Fifth Year

Attention: Food/Beverage Editor, Lifestyle Editor EDMONTON, ALBERTA, MEDIA ADVISORY--(Marketwire - Dec. 7, 2007) - Edmonton, Alberta, MEDIA ADVISORY, December/6/2007/ PR Direct/ - On November 12, 2007, the New Oxford American Dictionary and the Oxford University Press announced the word of the year for 2007: locavore. Coined a mere two years ago by a group of four women in San Francisco, the word refers to those who try to source their food from a 100-mile radius of where they live. The fact that "locavore" rose to the top as the word of the year for this prominent dictionary clearly means that the eating local movement has hit the mainstream.

"We couldn't be happier that a food term that describes those of us who fill our shopping bags at farmers' markets or who make the effort to buy locally produced or grown food is the word of the year," enthuse Jennifer Cockrall-King and Terry Juzak. This foodie duo are the founders, publishers and editor of The Edible Prairie Journal, a full-colour, recipe-packed magazine devoted to cooking and eating on the Canadian Prairies. "We're going into our fifth year of publishing our magazine and our readership just keeps growing as the awareness of the joys and importance of supporting a local food scene keeps expanding."

"Perhaps most importantly given the time of the year, people can simply go to our newly redesigned Web site to subscribe, renew a subscription or purchase gift subscriptions for their favorite foodies for the holidays," adds Cockrall-King. The site is hosting cookbook giveaway contests to new subscribers each week in December.

The Edible Prairie Journal's Web site, also contains interactive elements so readers can ask questions and not have to wait until the next issue for recipe requests, view information about a favorite local ingredient, or be up-to-date about the latest breaking news about the vibrant culinary scene from the Mountain Parks to the eastern edges of Manitoba thanks to the site's blog's postings.

In each issue of the magazine, Cockrall-King and Juzak criss-cross the Prairies in search of mouth-watering ingredients, interviewing passionate cooks, chefs, food producers and farmers, and collecting beloved recipes that make the most of seasonal and local foods and traditions. Their culinary "journal" is published three times a year and is available by subscription or at select retail locations on the Prairies. The articles are hands-on first-person interviews and adventures with tested recipes and full-colour photos. A subscription to the print publication costs $20 per year, and includes mailing. An electronic edition is also available at $12 per year. For more information on The Edible Prairie Journal, go to or call (780) 431-0486. /For further information: For interviews, review copies, images or further information, contact Jennifer Cockrall-King,, (780) 431-0486./ IN: AGRICULTURE, FOOD

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