SOURCE: The Berry Company

The Berry Company

November 04, 2009 15:36 ET

Local Schools Make Honor Roll for Phone Directory Recycling Efforts

The Berry Company Reinforces the Importance of Environmental Responsibility to Students

HONOLULU, HI--(Marketwire - November 4, 2009) - Four schools ranked at the top of the class this year as they received first place honors in The Berry Company's Think Yellow, Go Green Telephone Directory Recycling Contest. The contest was hosted by The Berry Company, the local publisher of the Hawaiian Telcom Yellow Pages. The winning schools were presented with a check and recognized for their outstanding efforts in recycling telephone directories.

"We're so pleased with the strong participation from our local schools, and delighted to personally congratulate the winners," said Scott Szczekocki, division manager for HYP Media. "With our schools' support, we collected more than 105 tons of outdated directories to recycle across the islands this year."

This year's recycling contest took place on Hawaii, Kauai, Lanai, Maui and Molokai. More than 50 schools participated in the program in May 2009. Students were encouraged to take part in the contest and schools that collected the most directories per student won cash prizes. The first place winner on Maui, Montessori Hale O Keiki, will use the money to fund the school's organic garden that students help plant and harvest. St. Joseph Elementary on Hawaii will use the money for the school's extracurricular robotics club, which meets weekly to encourage students' interest in science and engineering.

Earlier in the year, the phone books collected by the schools were transferred to participating island recyclers, including Orchid Island Rubbish and Recycling, Maui Disposal, Garden Isle Disposal and Makoa Trucking. These recycling partners then transported the directories to Island Shell LLC in Honolulu -- where Island Shell processed the directories and turned them into usable recycled materials, from insulation and roofing to mulch for use in Hawaii.

The Berry Company is committed to environmentally responsible business practices, which includes 100 percent recyclable directories with safe inks, dyes and high percentages of post-consumer recycled material. Additionally, consumers may now choose downloadable directories or CDs as their primary directory. More information is available on

Think Yellow, Go Green Contest Results

Hawaii (Big Island)
Total Results:        16,611 pounds of books collected
First Place ($700):   St. Joseph Elementary School
Second Place ($500):  Hualalai Academy

Third Place ($300):   Waiakeawaena Elementary School
Fourth Place ($200):  Laupahoehoe High & Elementary School
Fifth Place ($100):   Waiakea High School

Total Results:        2,530 pounds of books collected
First Place ($700):   Waimea Canyon Middle School
Second Place ($500):  St. Catherine School
Third Place ($300):   King Kaumualli Elementary School
Fourth Place ($200):  Chiefess Kamakahelei Middle School

Total Results:        10,280 pounds of books collected
First Place ($700):   Montessori Hale O Keiki
Second Place ($500):  King Kekaulike High School

Total Results:        2,088 pounds of books collected
First Place ($400):   Kualapu'u Elementary New Century Public School

Additionally, the only school on Lanai, Lanai High and Elementary School, was awarded $250 for collecting 2,100 pounds of books.

To find out more about Hawaiian Telcom Yellow Pages and the recycling program, visit or

About HYP Media

HYP Media Finance LLC is a wholly owned subsidiary of Local Insight Media Holdings, Inc. ("Local Insight Media"), which through its operating subsidiaries and affiliate companies provides lead-generating directory and local search solutions for approximately 340,000 businesses in the U.S. and the Caribbean. Local Insight Media owns and operates seven yellow pages and local search companies, including The Berry Company LLC, which it acquired in April 2008. Now the fifth largest directory publisher in the United States Local Insight Media provides print and online directories in 42 states, Puerto Rico and the Dominican Republic, generating approximately $718 million in pro forma annual revenue. It is also the largest provider of outsourced directory services to incumbent telephone companies in the United States. For more information, please see

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