SOURCE: Locally Grown Clothing Co.

April 08, 2010 09:00 ET

Locally Grown Clothing Co. Launches Retail Website -- Spreading Support for Locavores

Grassroots Apparel Company Benefits Family Farms With Every Sale: Invites Like-Minded Entrepreneurs to Take Part in the Movement

DES MOINES, IA--(Marketwire - April 8, 2010) -  Locally Grown Clothing Co. (www.locallygrownclothing.com), a grassroots lifestyle apparel company, today launched a new website offering products supporting the local food movement. Consumers can buy organic apparel that spreads a message of support for local farmers and eating locally. The site also lists resources for people who want to support sustainable agriculture and family farms at many levels. Locally Grown® donates part of each sale to the nonprofit organization Food Democracy Now! to raise awareness around issues impacting the family farm.

The website store opens at a time when consumers are realizing that food choices matter to their health and to the economy. Wearing Locally Grown® apparel lets people express their pride and support for local food producers, community and the environment. Shoppers can choose t-shirts, sweatshirts, onesies and bags with messages like "Locally Grown," "Locavore" and "Urban Farmer." Current designs celebrate the company's home state of Iowa, California, Colorado, Illinois, Indiana, Minnesota, New York, Oregon, Texas and Wisconsin. More state-specific designs will emerge as the company expands nationwide.

"I'm proud to be from the Midwest and to support our local farmers," said Fred Scott, founder and CEO of Locally Grown Clothing Co. "I started selling Locally Grown® shirts at the Des Moines Downtown Farmers' Market and that simple message resonated so broadly. Expanding to an online store lets like-minded people find products to connect with a lifestyle that's become important to them. Locally Grown® apparel empowers everyone to take an active role in the renaissance of local agriculture across the country."

Locally Grown® products are made in the USA with pesticide-free organic cotton whenever possible. Designs are printed using environmentally friendly water-based inks and all hangtags are made with post-consumer use paper products. The Locally Grown® and Locavore® messages and designs are trademarked by Locally Grown Clothing Co.

Locally Grown® starting selling products in 2008 at the Des Moines Downtown Farmers' Market. Consumers can also buy items in select retail and specialty grocery stores, and now online. The company has franchise opportunities for people who share a passion for the local food movement and want to bring it to their hometown, with regionally-relevant slogans and designs.

"The Locavore lifestyle is being adopted by people all over the country -- even if they've never set foot on a farm," said Kelsey Byus, President at Locally Grown Clothing Co. "More and more consumers are choosing to eat locally and connecting with the greater economic, community and environmental good at a grassroots level. We have opportunities for people to share the message on any level -- from simply wearing a t-shirt to getting more involved as a Locally Grown franchisee in their hometown."

About Locally Grown Clothing Co. (www.locallygrownclothing.com)
Locally Grown Clothing Co. is a grassroots, message-driven, lifestyle apparel company promoting messages related to sustainability and the local food movement. We sell our products at farmers markets, in specialty retail and grocery stores, and online at www.locallygrownclothing.com. Franchise opportunities are available to people passionate about bringing Locally Grown Clothing to their own communities and spreading the word about the importance of buying local.

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