SOURCE: WordStream


November 02, 2009 10:29 ET

Long Tail Keywords Strategies Will Be the Focus of the Advanced Keyword Research Session at PPC Summit Chicago

BOSTON, MA--(Marketwire - November 2, 2009) -

What: WordStream, Inc., a provider of keyword research software and organization solutions for continuously optimizing and expanding pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, announced today that Founder and VP of Product Development Larry Kim will be a featured presenter at PPC Summit in Chicago, IL.

Kim's presentation, titled "Advanced Keyword Research and Targeting: Why the Long Tail Still Matters," will demonstrate the effectiveness of long tail marketing and offer practical tips and strategies for leveraging long tail PPC keywords for search engine marketing to help drive paid search costs down and PPC conversions up.

Who: Larry Kim has more than eight years experience running large-scale, pay-per-click and organic search engine marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research. Larry is the founder and VP of Product Development for WordStream, Inc.

PPC Summit is a one-stop training event for businesses looking to reach more customers online and improve their paid search campaign's return on investment and Google AdWords marketing efforts. During two full days of 20 plus educational sessions, marketers will learn how to make more money with search engine marketing, pay-per-click advertising campaigns and search engine optimization.

When: The Advanced Keyword Research training session is scheduled for Wednesday, November 4, 2009, from 10:30 to 11:45 a.m. PPC Summit Chicago runs November 4 - 5, 2009.

Where: DoubleTree Hotel Chicago, 1909 Spring Road, Oak Brook, IL 60523

Register: To register for PPC Summit Chicago, go to Enter the code "WORDS" to get 10% off.

About WordStream

WordStream is a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench -- which includes a next generation long tail keyword tool and long tail keyword generator -- for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, Web analytics, search marketing workflow and for turning research into action.

WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keywords taxonomy is the key to SEO and PPC success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.

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