Longitude Health Launches Collaborative Approach to Lowering Healthcare Costs and Improving Productivity for Mid-Sized Companies

SOMERSET, NJ--(Marketwire - August 5, 2008) - Longitude Health, Inc., (www.longitudehealth.com) provider of web-based, guided health and wellness solutions for mid-size, self insured companies, today reveals Whole Population / Whole Person Program including MyHealthVillage.com, a comprehensive approach for lowering company healthcare costs and raising employee satisfaction and productivity. The innovative approach enables employers to support their employees with incentives, resources, physician oversight, social health networking and a secure and private, online health portal that helps individuals reduce their risks for developing chronic conditions or better manage existing chronic conditions.

According to Tracy Korman, Longitude Health's president and CEO, "Healthcare costs for mid-sized employers are increasing faster than inflation and nearly four times the growth of the economy. The burden on employers is even larger when you consider how scarce resources are consumed by absences, recruitment and training driven by health related events."

Longitude Health's innovative approach helps employers and employees achieve greater control over their health and productivity, by introducing easy-to-follow risk reduction programs, driving down health related costs, enhancing employee productivity, providing valuable employee benefits and yielding a positive return on investment for mid-sized companies.

Longitude's Whole Population / Whole Person Program and MyHealthVillage.com portal includes:

--  Personal HealthGuides advising personnel and via the Web.
--  Easy-to-use and secure online tools including health assessments,
    personal health records and personalized action plans.
--  Flexible and easy-to-manage incentives for driving employee
    participation and rewarding them for sustained engagement.
--  Physician-created resources for the unique needs associated with early
    and advanced chronic conditions, including weight management, smoking
    cessation, stress management, diabetes, heart disease, breathing disorders
    and more.
--  Social health networking where participants can exchange best
    practices while seeking and providing peer support.
--  Primary care physician involvement and oversight via Longitude
    Health's proprietary Collaborative Care Support(SM).
    

Co-founder and company Chief Medical Officer, Dr. Jan Swaney adds, "70 percent of U.S. health expenses are the result of chronic conditions which can be better managed or avoided by reducing identifiable and modifiable health risks in the employee population. Longitude Health's opt-in program works with the whole employee population, including healthy people that want to stay well, people at higher risk for developing chronic conditions, and people already coping with chronic diseases. Unlike traditional disease management, Longitude Health's Whole Person approach addresses the full breadth of health improvement opportunities and related co-morbidities of each engaged participant -- leading to better health and financial outcomes."

About Longitude Health, Inc.

Based in New Jersey and with operations in Missouri, Longitude Health (www.longitudehealth.com) is a privately-held, investor-backed company offering comprehensive web-based, guided health and productivity improvement solutions for mid-size, self-insured businesses. Its flexible tools and holistic approaches provide incentives, integrate with primary care physician oversight and enable social networking support for a completely collaborative solution leading to sustainable, long-term, healthy life style habits. Longitude Health's MyHealthVillage.com portal and HealthGuides provide businesses with a highly-valued employee benefit while at the same time improving productivity and reducing health related costs. For further information on Longitude Health visit www.longitudehealth.com.

Contact Information: Contact: Jackie Abramian BridgeView Marketing for Longitude Health Tel: 207-439-0963 Mobile: 617-584-2580 Jackie@bridgeviewmarketing.com