Longtime ClairMail Customer BB&T Receives Mobile Banking Accolades From Two Leading Industry Analyst Firms

NOVATO, CA--(Marketwire - October 29, 2009) - ClairMail, Inc., the leader in proactive mobile banking and payment solutions, today announced that customer BB&T Corporation (NYSE: BBT) received high marks for its mobile banking offering in recent reports by leading industry analyst firms ABI Research and Javelin Strategy and Research. BB&T, which is among the nation's top 10 largest banks, was awarded the top "A" grade in the Mobile Banking: U.S. Banks Report Card from ABI Research, issued in September 2009, and was also named a Silver category winner in Javelin Strategy and Research's 2009 Mobile Banking Scorecard published October 2009.

The ABI Research Mobile Banking: U.S. Banks Report Card evaluated 29 U.S. banks based on reach, breadth of services offered, security and discoverability to determine the industry leaders. BB&T's mobile banking operations were rated as "exceptional" based on the research criteria.

Javelin Strategy and Research's Mobile Banking Scorecard ranked 20 of the nation's 40 largest banks on their consumer mobile banking offerings based on three criteria: Features, Access and Marketing. BB&T was ranked and awarded Silver status for its overall results. It scored 100 percent in the Marketing category for promoting mobile banking. Further, in the Features category BB&T was recognized for its performance in addressing security concerns with customers.

To learn more about the results of Javelin Strategy and Research's 2009 Mobile Baking Scorecard, please join the free Webinar hosted by Javelin Research and ClairMail on November 17, 2009 at 10:00AM PST/1:00PM EST. To register for the Webinar entitled, "2009 Mobile Banking Scorecard Results: Key Requirements to Optimize Mobile Adoption and Usage," click here: https://www1.gotomeeting.com/register/371512112.

"BB&T has always been committed to providing the perfect client experience for banking and financial management. Our mobile banking services are a shining example of our ability to deliver on that commitment," said Sumit Deshpande, Product Group Manager of Mobile and Messaging Services at BB&T. "We selected ClairMail as a strategic partner for our mobile banking initiatives because its comprehensive platform enabled us to provide our clients with an easy-to-use solution today, and laid the foundation to extend our mobile services in the future. We're pleased to be recognized as a leader in mobile banking and will continue to extend our offerings to serve our clients and set the standard for the industry."

ClairMail has partnered with BB&T since October 2007 to implement a mobile banking and alerts platform, enabling BB&T to provide its clients with proactive, interactive and immediate access to their accounts from virtually any mobile device in order to have greater control over their finances.

"We congratulate BB&T on its mobile banking recognition. The analyst research demonstrates that simply offering mobile banking services is not enough and does not guarantee a successful initiative," said Pete Daffern, CEO of ClairMail. "In order to deliver on the promise of mobile, banks need to be thinking about best practices for adoption and usability that help drive the growth of this banking channel across lines of business to reach 100 percent of their customer base."

The ClairMail mobile banking solution processes millions of transactions per month for its customers across retail banks, credit unions and card service companies, and has experienced accelerating growth over the past year. ClairMail provides consumers easy access to their accounts via multiple modes, including SMS, mobile web and client application. Consumers can perform a variety of activities including check account balances, transfer funds and view transaction history. They can also sign up to receive personalized alerts and define their preferences for alert triggers (low-balance thresholds or event occurrences that activate alerts) and frequency.

About ClairMail

ClairMail is the leading provider of mobile solutions for banking, payment and card services. ClairMail provides a technology platform designed to help financial institutions realize the strategic potential of mobile banking, driving new levels of customer trust and loyalty, facilitating cross-sell opportunities and enabling near term, measurable cost savings. Financial institutions of all sizes now have an opportunity to reach 100 percent of their customer base and proactively deliver personalized content through multi-level alerting and triple-play convergence capabilities via a central customer interface. ClairMail's platform also offers multi-channel enrollment options to maximize mobile adoption and ROI, regardless of mobile device, carrier or back-end financial system. Founded in 2004, ClairMail is headquartered in Novato, Calif. For more information call (415) 884-7270 or visit www.clairmail.com.

Contact Information: For media inquiries, please contact: LaunchSquad Gavin Skillman or Rachel Levine clairmail@launchsquad.com (212) 564-3665 or (415) 625-8555