SOURCE: Straight Up Brands

December 06, 2007 09:36 ET

Lorraine Bracco Will Be Featured on "The View" Monday, December 10, 2007

NEW YORK, NY--(Marketwire - December 6, 2007) - Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company"), an emerging developer and international marketer of premium branded wines and spirits headquartered in New York, announces today actress Lorraine Bracco will be the featured guest on the talk show "The View" Monday, December 10, 2007 (check local listings for time and station).

The actress, who is well known for her roles in "The Sopranos" and "Goodfellas," has been working with the Company's importers and distributors to promote her line of fine Italian wines under the Bracco Wines label. Bracco Wines is a line of nine Italian wines that the Company owns and markets in collaboration with Lorraine Bracco. They are available in select markets across the country. The wine has been well received by the trade, the press and with leading restaurateurs.

David McCallen, the CEO of Straight Up Brands, commented, "This appearance is another great opportunity to gain brand recognition for Bracco Wines. It is also a further validation of our business model. By partnering with celebrities such as Lorraine to market, distribute and promote wines and spirits, we have effectively leveraged media exposure and minimized branding expenses." Mr. McCallen further stated, "Lorraine is an excellent partner who is committed to the success of this product and she is a key factor in its robust sales growth."

Having lived in Europe for ten years, Lorraine was first exposed to the craftsmanship and tradition of winemaking and quickly became enamored with the process. While gaining acclaim for her acting prowess, she has continued to refine and develop her palette for fine wine and food while her respect for and interest in both have grown through the years. Lorraine handpicked nine notable Italian wines, from Pinot Grigio to Amarone, for release under the Bracco Wines label to share her passion and provide all levels of wine enthusiasts with a trusted voice for quality.

For more information about Bracco Wines and availability, please visit

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About "The View"

"The View," recipient of the 2003 Daytime Emmy® Award for "Outstanding Talk Show," is ABC Daytime's morning chatfest, featuring a team of dynamic women of different ages, experiences and backgrounds discussing the most exciting events of the day. The program has received critical acclaim since premiering August 11, 1997. It's broadcast live Monday through Friday from NYC (11:00 a.m.-12:00 noon, ET; CLOSED-CAPTIONED; broadcast in stereo; TV-14).

"The View" features ABC News correspondent Barbara Walters -- who appears on average three days a week -- moderator Whoopi Goldberg, comedian Joy Behar, actress/comedian Sherri Shepherd and designer and former "Survivor: The Australian Outback" participant Elisabeth Hasselbeck. "The View" consists of hot topics in the news, the best experts in their field, celebrity interviews and general entertainment.

About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; with the acquisition of Rappin Brands Sizzurp and Lucky Nites are in in select markets since the first quarter of 2007. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2008. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.


Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact Information

  • Contact:

    Straight Up Brands, Inc.
    David McCallen

    Investor Relations Contact:
    Gerald Kieft
    Ryan Audin
    Wall Street Resources, Inc.
    2646 SW Mapp Road, Suite 303
    Palm City, Florida 34990