SOURCE: Lotame Solutions, Inc.

Lotame Solutions, Inc.

February 03, 2010 09:00 ET

Lotame to Launch R&D Department in New Boston Office

Hires Machine Learning Expert, John Thomas, to Advance Use of Social Data to Improve Online Marketing Results

NEW YORK, NY--(Marketwire - February 3, 2010) - Lotame Solutions, Inc., the market leader in understanding, interpreting, and activating social data, today announced the opening of a research and development office in Cambridge, MA to be headed by John Thomas, PhD, in the newly created position of Director of R&D.

"John Thomas is a recognized expert in machine learning and data mining," says Jeremy Pinkham, Lotame's CTO. "He and his research team will advance our ongoing efforts to apply innovative techniques and algorithms to our data. Our new R&D will capitalize on the latest advances in large scale machine learning to yield superior intelligence on people and their online behavior. The result will be enhanced returns for our customers."

Previously, Mr. Thomas was a senior scientist at Cambridge-based Crimson Hexagon. There, he designed, implemented, and maintained several of the core components in their VoxTrox suite of social media analytics. Prior to joining Crimson, his research focused on modeling evolutionary constraints on protein families. In particular, he developed algorithms to identify and encode these constraints to facilitate protein analysis, classification, and design. He also served as a visiting Student at the NASA Goddard Space Flight Center.

"Lotame's underlying data assets share many of the same characteristics as protein sequence data and opinionated text. In both cases, it is critical to identify the important features and model them in a way that can be both understood and used for prediction," says Mr. Thomas. "My previous research in graphical models and text classification provides a toolbox to create better models of audience behavior and deliver greater value to our clients."

Mr. Thomas graduated from Gettysburg College with a dual degree in computer science and mathematics. He earned both his MS and PhD in computer science from Dartmouth College.

Lotame ( leads the market in understanding, interpreting, and activating social data. Lotame built CrowdControl, its social operating system, from the ground up, and today collects and organizes over 2 billion daily behaviors from more than 76 million people online. Advertisers, agencies, and publishers work with Lotame to create precise audience marketing solutions derived from superior knowledge of online human behavior.

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